Product Marketing Manager
2 weeks ago
Company Overview:
dpHUE is a distinguished brand specializing in premium at-home hair color and care products, available through various online platforms. Our mission is to empower individuals to achieve and maintain salon-quality hair color in the comfort of their homes, fostering confidence in their unique hues.
Role Overview:
The Brand Manager will report directly to the Vice President of Innovation, Marketing, and Consumer Engagement. This pivotal role encompasses the entire product lifecycle, from innovation and development to the execution of comprehensive go-to-market strategies across multiple channels. The position requires a minimum of three days per week in the office.
Key Responsibilities:
Product Development: Oversee all facets of product development from inception to market launch, including vendor relations, product testing, and artwork compliance.
- Collaborate with senior leadership on innovative concepts and strategic direction.
- Develop product claims and conduct necessary testing and surveys.
- Manage reformulation projects alongside Operations and external partners.
- Ensure compliance with regulatory standards and manage artwork updates.
- Coordinate the artwork process for timely launches and assist in the creation of product imagery for presentations.
Omnichannel Marketing: Formulate and execute robust omnichannel marketing strategies that unify all marketing efforts to enhance brand visibility, customer interaction, and sales performance across key retail platforms.
- Lead the brand calendar management process.
- Design and implement product launch campaigns, promotional activities, and retailer-specific events.
- Analyze customer interactions across all platforms to ensure a seamless purchasing experience.
Essential Skills and Qualifications:
- Project Management: Ability to manage multiple projects in a dynamic environment, ensuring timely execution.
- Strong organizational and communication skills.
- Self-motivated with a proactive approach to project ownership.
- Collaborative mindset to work effectively with cross-functional teams.
- Data-driven approach to inform marketing strategies and measure performance.
- Awareness of industry trends and consumer preferences.
- Meticulous attention to detail in all aspects of work.
- Prior experience in product development and retail marketing is essential.
Educational Background:
- A Bachelor’s Degree or equivalent experience is required.
- A minimum of four years of combined experience in marketing and product development within the beauty or consumer goods sector is essential.
Work Environment:
- This position is hybrid, requiring a minimum of three days per week in the office.
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