Product Marketing Specialist
2 weeks ago
Welcome to MyTime
MyTime is a premier platform for scheduling, payments, and marketing, tailored for expansive multi-location businesses and franchises. Our cutting-edge software is utilized globally to enhance customer interactions and foster growth. We are currently in search of a skilled professional to fill the role of Product Marketing Manager.
Key Responsibilities:- Identify and develop target buyer personas, crafting persuasive messaging and positioning for our offerings.
- Implement go-to-market strategies for new product launches aimed at meeting revenue objectives.
- Assist the Sales team with enablement programs and resources to inform clients about product advantages.
- Generate industry-specific content to bolster lead generation initiatives and sales support.
- Perform competitive analysis and formulate strategies for market success.
- Educate sales teams on product positioning and effective selling methodologies.
- Analyze product performance to inform customer marketing campaigns.
- Collaborate with leadership on pricing and packaging strategies.
- A minimum of 5 years of experience in product marketing within the enterprise SaaS sector.
- Proven ability to collaborate with technical teams for successful product launches.
- Strong communication skills and a demonstrated understanding of customer needs.
- A passion for data-driven marketing and effective storytelling.
At MyTime, we offer a competitive salary, equity opportunities, and comprehensive healthcare benefits. This is a chance to make a significant impact in a rapidly growing organization.
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