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Senior Product Marketing Strategist
2 months ago
Circle stands at the forefront of financial technology, revolutionizing the way value is exchanged globally. Our innovative infrastructure, including USDC, a blockchain-based dollar, enables businesses and developers to leverage new opportunities in payments, commerce, and markets, fostering global economic growth and inclusivity.
Key Responsibilities:
As a Principal Product Marketing Manager, you will be instrumental in shaping our competitive intelligence framework within the product marketing division. Your expertise will drive our marketing strategy by providing in-depth competitive insights that inform the positioning and messaging of Circle's offerings across various sectors, including banking, fintech, exchanges, payments, and Web3.
Core Values:- Multistakeholder: Commitment to all stakeholders including customers, shareholders, and communities.
- Mindful: Emphasis on respect, active listening, and attention to detail.
- Driven by Excellence: Relentless pursuit of excellence and customer success.
- High Integrity: Commitment to open communication and ethical standards.
- Conduct comprehensive market research to identify customer needs and preferences, tailoring marketing strategies accordingly.
- Lead the establishment of a competitive intelligence function, ensuring a thorough understanding of market trends and competitor strategies.
- Collaborate with cross-functional teams to share insights that influence product development and marketing initiatives.
- Maintain a detailed competitive landscape repository, providing actionable intelligence to senior management.
- Facilitate training sessions for sales and marketing teams on competitive positioning and market dynamics.
- Engage with industry analysts and conduct primary research to validate product assumptions and customer perceptions.
- Monitor competitor activities and adjust marketing strategies proactively.
- Serve as the primary resource for competitive intelligence within the organization.
- 8+ years of experience in B2B product marketing or competitive intelligence; management consulting experience is a plus.
- Proven ability to work autonomously, prioritize effectively, and communicate clearly.
- Strong analytical skills and problem-solving capabilities.
- Ability to simplify complex concepts for diverse audiences.
- Excellent relationship-building skills and cross-functional collaboration experience.
- Experience in the cryptocurrency or payments sector is preferred.
- Passion for innovative marketing strategies in a rapidly evolving industry.
Additional Information:
This position is eligible for day-one PERM sponsorship for qualified candidates. Circle values diversity and is an equal opportunity employer, committed to creating an inclusive financial future.
