Senior Vice President of Product Strategy

1 week ago

New York, New York, United States Playbook Full time

About Playbook:

Playbook operates at the forefront of the creator economy and digital fitness, aiming to create an unparalleled user experience and marketplace. Our platform allows users to access content, knowledge, and community from leading fitness, wellness, and sports creators for a single, affordable subscription through the Playbook consumer app, which boasts a 4.9/5 star rating with over 20,000 organic reviews.

We achieve this by providing creators with exceptional tools to publish content on their own terms, ensuring they maintain full ownership of their business. Our Playbook Creator app functions as a comprehensive business solution, encompassing content creation, analytics, community engagement, and more.

We believe that creators are the most crucial element in the digital fitness and wellness supply chain, and we strive to enhance their ownership and income potential by equipping them with top-tier technology, data, and services.

Funding Overview:

Playbook has garnered investment from leading venture capitalists and numerous prominent executives and founders, including Michael Ovitz (founder of CAA), Ed Baker (former head of growth at Uber), Daniel Graf (former head of product at Uber), Ryan Hoover (founder of Product Hunt), Alex Chung (founder of Giphy), Renaud Visage (co-founder of Eventbrite), Melody McCloskey (founder of StyleSeat), among others.

Role Overview:

We are in search of a seasoned product leader who is passionate about user experience and will take charge of the ideation and implementation of our product roadmap. As the VP of Product, you will determine how our offerings can align with our key company objectives. You will define, prioritize, and communicate both short-term and long-term product initiatives, execute strategies, measure impacts, and continuously iterate to achieve our goals.

Key Responsibilities:

  • Oversee all facets of the product development lifecycle across both creator and consumer products, from strategic vision to discovery and experimentation.
  • Enhance product adoption by implementing best practices to boost usage of new features.
  • Drive product-led growth and strengthen relationships with both consumers and content creators.
  • Utilize data and insights to formulate product strategies and guide decision-making.
  • Facilitate collaboration among engineering, design, data, and marketing teams to create a product roadmap aligned with the company's strategic objectives.
  • Recruit and expand the product team as the first leader in our product organization.
  • Establish a comprehensive approach to understanding user behavior through testing, qualitative experimentation, and integrating user feedback into product development.
  • Lead stakeholder communications, ensuring alignment between vision and results.

Candidate Profile:

  • A dedicated learner with a passion for mastering best practices in product and operational excellence, particularly in the digital fitness/wellness app landscape.
  • 7+ years of experience in launching innovative digital products within a product-driven technology organization, preferably in SaaS or with a strong understanding of growth.
  • Ability to conceptualize and articulate product strategy through clear requirements and user stories, with a focus on product-driven growth.
  • Skilled in building, measuring, and reporting on essential business metrics and experiments.
  • Experience in determining the right moments to be agile and imperfect for the sake of launching, testing, and learning, versus when to deliver a polished product.
  • Demonstrated leadership capabilities, including the ability to inspire product and engineering teams and foster cross-functional collaboration.
  • Outstanding written and verbal communication skills across all organizational levels and with customers.
  • Committed to developing products that have a positive impact.
  • A strong desire to thrive in and celebrate life within an early-stage startup environment.
  • Experience with two-sided markets or subscription businesses, particularly in content, is a plus.

Benefits:

  • Fully remote position within a company that boasts a diverse international culture.
  • Competitive compensation package, including equity and benefits.
  • Provision of Apple equipment.

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