Senior Vice President of Engagement Strategy

2 weeks ago

New York, New York, United States VML Full time
About Us:

At VML, we stand at the forefront of innovation and development in a rapidly changing landscape. Our legacy is built on a century of collective expertise, where creativity converges with technology, and diverse viewpoints spark inspiration. Following the merger of VMLY&R and Wunderman Thompson, we have embarked on a new journey as a growth partner that embodies the essence of a creative agency, consultancy, and technology leader.

Our global team comprises over 30,000 professionals across more than 150 offices in 64 markets, each contributing to a culture that celebrates connection, inclusivity, and the strength of diversity. Our proficiency encompasses the entire customer journey, providing profound insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver comprehensive solutions that lead to groundbreaking results.

Your Role:

As the Senior Vice President of Engagement Strategy, you will spearhead a human-centered methodology to transform empathy and a deep understanding of the environment into significant and impactful experiences that facilitate better outcomes for healthcare professionals, patients, and other essential healthcare stakeholders. In this pivotal leadership role, you will cultivate an understanding of core client business challenges, reframe issues in innovative ways, and offer inspiration and clarity through thought leadership. Engagement strategy is fundamental to the VML Strategy & Insights practice, providing direction across strategy, insights, and innovation.

The Senior Vice President of Engagement Strategy operates autonomously, utilizing a team of Associate Directors, Directors, Strategists, and cross-functional CX teams to propel projects forward. You will be expected to oversee the investigation, synthesis, and business impact of CX initiatives. Like all strategists on our team, you will inspire transformation through innate curiosity, a commitment to impact, and a focus on translating strategy into immediate action.

Success Metrics:
  • Acquire a profound understanding of our clients' customers' desires, needs, and behaviors throughout the entire customer journey.
  • Supervise the creation and orchestration of engagement and omnichannel strategies, linking strategic objectives to engagement priorities and channel-specific tactics (e.g., social media, CRM, websites, paid media, applications, and more).
  • Lead departmental initiatives and training programs.
  • Facilitate client alignment and expectation management.
  • Engage with and assist in managing senior client relationships as a key strategic and business ally.
  • Challenge the team's perspectives to ensure clear, compelling, and actionable profiles for client projects.
  • Establish relationships with third-party vendors to enhance access to innovative platforms, research methodologies, and information sources.
  • Oversee strategic development across multiple significant client engagements.
  • Significantly enhance colleagues' or clients' capabilities over time, assisting in overcoming challenges and obstacles on high-stakes projects.
  • Provide essential support and collaboration in leading key strategy deliverables by guiding the strategic direction concerning our clients' brand development and marketing strategies.
  • Actively seek opportunities to further develop your team; identify and secure resources across the network as necessary to meet client needs and offer new solutions.
  • Embody a collaborative and team-first approach.
  • Exhibit the ability to think critically, utilize data, uncover key insights, and formulate innovative strategies and solutions.
  • Inspire the team to take calculated risks and challenge conventional thinking, while appropriately encouraging clients to explore new perspectives.
  • Oversee workshop planning and proposals, development of measurement strategies and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies.
  • Lead and support strategy development for new business pitches.
Qualifications:
  • 10-15 years of experience in research and strategic planning.
  • Experience in HCP and DTC marketing agencies.
  • 3-5 years of experience in oncology.
  • Critical and analytical thinker, innovator, and visionary who inspires creativity.
  • Demonstrates passion, familiarity, and curiosity within the CX practice.
  • Able to cultivate strong client relationships and trust through deep immersion in the client's business.
  • Highly collaborative and effective in working across internal and external stakeholders.
  • Exceptional written and verbal communication skills.
  • A minimum of a bachelor's degree with a multidisciplinary background, including business strategy development, marketing strategy, consumer insights, and/or account planning.
At VML, we are dedicated to creating an inclusive work environment that is both rewarding and career-enhancing. Our Inclusion, Equity & Belonging initiatives, along with the VML Foundation, reflect our commitment to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website.

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