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Senior Media Strategy Associate

2 months ago

Chicago, Illinois, United States Starcom Full time
Job Overview

Company Overview:
Starcom, a pioneer in global communications planning and media, has a rich legacy spanning over 80 years. We are dedicated to placing people at the heart of our operations. Each day, we leverage the power of data and technology to drive meaningful connections for both individuals and businesses. With a workforce exceeding 7,000 across more than 100 global offices, we collaborate with top-tier marketers and brands.

Role Summary:

The Senior Associate in Media Planning collaborates with various internal teams, vendors, and clients to create and implement comprehensive media strategies. This role is pivotal in formulating innovative approaches that align with and surpass client objectives while providing actionable insights.

Key Responsibilities:
  • Develop and execute daily strategies to achieve and exceed client goals.
  • Conduct research and draft media Point-Of-Views (POVs).
  • Present media strategies and maintain plan updates, including objectives and strategies.
  • Create flowcharts and budgets for media initiatives.
  • Support the optimization, implementation, and analysis of marketing activities.
  • Report on key performance metrics and derive insights for campaign enhancement.
  • Facilitate data sharing and insights among relevant internal stakeholders to inform future strategies.
  • Build and maintain strong relationships with internal teams and client groups.
  • Assist with additional projects or responsibilities as required.
Qualifications:
  • Preferred Bachelor's degree in marketing, advertising, communications, business, sociology, or consumer insights.
  • 1-2+ years of experience in media planning across various channels.
  • Experience in digital media planning is advantageous.
  • Ability to work autonomously as well as collaboratively.
  • Strong organizational, communication, time management, and problem-solving skills.
  • Detail-oriented with the capacity to manage multiple priorities in a dynamic environment.
  • Eagerness to learn and adapt to new technologies and opportunities.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Experience with media systems/platforms (e.g., Kantar, MOAT, Prisma, ComScore) is beneficial.
Additional Information:

Starcom is an Equal Opportunity Employer. Our hiring practices are inclusive and do not discriminate based on race, color, ethnicity, religion, gender, sexual orientation, age, disability, or any other characteristic protected by law.

We believe in empowering our employees through robust resources and benefits, including:

  • Paid Family Care for parents and caregivers.
  • Support for Adoption, Surrogacy, and Fertility.
  • Employee Assistance Programs and wellness reimbursements.
  • Tuition Assistance and generous paid time off policies.
  • Flexible working arrangements and programs encouraging remote work.
  • Business Resource Groups supporting diverse communities.

Our benefits are available to eligible employees and are reviewed annually.