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Product Marketing Manager

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California, United States Upbound Full time

As the Product Marketing Manager you will have shown execution at the Senior Manager or Director level and own the end-to-end GTM success of our cloud and self-hosted product offerings. Key elements to the success of this role include: partnering across Marketing, Sales, Solutions Engineering, and Product Management to prioritize and orchestrate key GTM activities. To be successful in this role, you will have a proven track record of leading cross-functional initiatives to drive customer adoption, monetization, and retention of one or more technical products, particularly for high-tech companies with subscription and/or SaaS/Cloud business models. You will need to be an excellent communicator who can think strategically, is creative, analytical, and an eager self-starter who is comfortable working in a rapidly growing company with a fast-paced working environment.

In this role you will...

Develop the buyer personas and journey which define and inform the customer value proposition for GTM strategies, plans and programs

Drive cross-functional product launches and marketing campaigns, ensuring the Sales and other GTM teams are properly enabled to execute

Assess the effectiveness of GTM initiatives, leveraging analytics and benchmarking for data-driven prioritization, and create action plans to drive product discovery

Collaborate with Partnerships to define and execute ecosystem partner GTM plans, collateral, and joint marketing programs

Create GTM collateral, sales material and contribute to competitive intelligence information to drive demand and sales team enablement

Help understand and establish the best product pricing and packaging

Leverage key customer insights and data to develop accurate, relevant and impactful messaging, and work with internal and partner teams to ensure its implementation across all channels

Build relevant sales plays, customer use cases, stories, and references that exemplifies our value prop to help accelerate the sales cycle

Be a subject matter expert and evangelist for the solution through social media amplification, analyst and public relations programs and at corporate and third-party events

Craft compelling persona-based messaging and sales assets to convey the value of Upbound’s product to our prospects and customers

Identify any product gaps inhibiting GTM success for Universal Crossplane and Upbound Cloud and work with Product Management to inform and prioritize customer needs into the roadmap

You are a good fit if you have...

8+ years of experience in enterprise software (subscription and/or SaaS/Cloud) GTM Product Marketing

Taken one or more new, highly technical SaaS, infrastructure or cloud centric products to market

Good breadth of knowledge in and around the cloud native or infrastructure ecosystem, especially within the Kubernetes space

Distinctive problem-solving, strategic, and analytical capabilities

Proven success navigating and succeeding in a fast-paced, dynamic, hyper-growth business environment

A track record of building trusted relationships with senior stakeholders

Strong communications skills – both synchronous and asynchronous

Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations & metrics

A plus if you…

Have experience bringing an open source project or product to market

Prior experience with hyperscaler (AWS, Azure, GCP) based route-to-market motions is a significant plus.

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