Marketing Analytics Manager

2 months ago

California, United States Aquent Full time

We have a new opening for a Marketing Analytics Manager The Marketing Analytics manager will develop tailored 360 analytics plans to meet marketing & business objectives across business units including clinical service lines, insurance products, and brand initiatives and ensure all marketing programs have necessary plans in place. The marketing analytics manager will serve as the main point of contact for the majority of internal marketing reporting requests. This role will help address the challenges of understanding marketing effectiveness, return on investment, outreach strategy and marketing channel effectiveness as well as build strong relationships with the marketing team. The marketing analytics manager will primarily work with the service line marketing, digital experience, content and creative teams. Responsibilities: Responsible for developing structured 360 analytics plans in partnership with our strategy, media, client engagement and web analytics teams to ensure reports/dashboards deliver against the needs of our internal/external partners. Ensure 360 analytics plans include end-to-end focus tying marketing activity to key financial, capacity and brand health KPIs to inform decision making. Define distribution and communication plan for alignment and dissemination of reporting deliverables. Identify opportunities for testing & experimentation to be integrated into marketing programs, develop test plans to increase program performance. Identify opportunities to further enhance the holistic marketing program reports/dashboards in partnership with the web analytics team. Leverage analytics models such as marketing mix and attribution to support decision-making. Analysis areas include (but not limited to) audience segmentation, lifetime value, engagement, and return on investment. Support the translation of existing report requirements into workable report templates and manage the transition of existing reporting from manual analytics process to integrated marketing analytics tool such as Tableau, Qlik etc. with support from Director of Analytics. Define workflows and report views in integrated marketing analytics tool to ensure self-service automated reporting meets the requirements of internal marketing stakeholders. Ensure internal marketing stakeholders have proper onboarding/training on how to leverage self-service automated reporting; define and keep up to date onboarding program for marketing reporting for new department hires. Manage automated reports/dashboards within integrated marketing analytics tool ongoing basis, develop new dashboards as needed, and identify gaps in our marketing funnel and surface opportunities This role will support the Director of Analytics in the development of a long-term marketing analytics roadmap Minimum Qualifications: Education: Bachelor’s degree in a work-related field/discipline from an accredited college or university. Experience: 7 + years of progressive responsibility and directly related work experience. Skills: Able to prioritize a large number of competing initiatives, multi-task and drive multiple projects simultaneously Experience working with statistical concepts, attribution & marketing mix methodologies Experience working with and developing frameworks to streamline workflows Adept at navigating a large, complex organization Excellent oral and written communication skills Strong understanding of online and offline advertising Highly skilled analytical thinker Expert in designing reports in tools like PPT that are easy to digest Proficiency in using analytics tools including Adobe Analytics, Google Analytics/Tag Manager, other Google products, Tableau or other business intelligence and visualization tools “The target hiring compensation range for this role is the equivalent of $45to $63an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.” ***You will be required to complete a drug screen, background check and health screening*** About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training throughAquent Gymnasium . More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. Working with AQUENT provides you access to some pretty awesome benefits and employee perks: Resume / Portfolio Review + Interview Prep. You’ll be set-up for success

#J-18808-Ljbffr

  • Senior Manager, Marketing Analytics

    1 week ago

    California, United States Webflow Full time

    At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates...

  • Senior Manager, Marketing Analytics

    2 weeks ago

    California, United States Webflow Full time

    At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates...

  • Sr. Manager, Marketing Analytics

    2 months ago

    California, United States Live Nation Full time

    Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live...

  • Senior Manager, Integrated Marketing Analytics

    1 week ago

    California, United States EPM Scientific Full time

    Director of Omnichannel Marketing InsightsLocation: San Francisco, CA (On-site)A distinguished mid-sized pharmaceutical organization specializing in Oncology is in search of a professional to spearhead vital analyses utilizing secondary data to assess product launch effectiveness, digital marketing success, resource distribution, and comprehensive...

  • Lead Marketing Analytics Strategist

    1 week ago

    California, Missouri, United States Webflow Full time

    About Webflow:At Webflow, we are dedicated to empowering individuals with the tools to create exceptional websites without the need for coding. Our platform integrates advanced web development technologies, allowing users to visually construct websites while ensuring clean code is generated seamlessly in the background.Role Overview:We are seeking a Senior...

  • Lead Marketing Analytics Strategist

    1 week ago

    California, Missouri, United States Webflow Full time

    About Webflow:At Webflow, we strive to empower individuals with development capabilities. As the premier visual development platform, we facilitate the creation of robust websites without the need for coding.By integrating contemporary web development technologies into a singular platform, Webflow allows users to design websites visually, conserving...

  • Lead Marketing Analytics Strategist

    1 week ago

    California, Missouri, United States Webflow Full time

    About Webflow:Webflow is dedicated to empowering individuals with the tools needed to create stunning websites without the necessity of coding. Our platform merges cutting-edge web development technologies, allowing users to visually construct websites while generating clean code in the background.Role Overview:We are seeking a Senior Marketing Analytics...

  • Media Analytics Associate Manager

    3 weeks ago

    California, United States Pharmavite Full time

    HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping...

  • Media Analytics Associate Manager

    6 days ago

    California, United States Pharmavite Full time

    HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping...

  • Digital Marketing Manager

    2 weeks ago

    California, United States Lucasjamestalent Full time

    Job Title: Digital Marketing Manager - Cannabis Industry Location: Orange County, CA. Santa Ana, CA. About our client: Our client is a leading provider of high-quality cannabis products, dedicated to delivering exceptional experiences to our customers. We specialize in multiple Cannabis categories, serving dispensaries across 8 states (and growing!). As they...

  • Senior Marketing Manager

    3 weeks ago

    California, United States Culture Amp Full time

    We are looking for a seasoned and energetic Marketing Manager to join our passionate and driven team. The ideal candidate should have a robust background in demand generation and campaign management, along with experience in customer marketing, Account-Based Marketing (ABM) and HR SaaS is highly preferred. The successful applicant will be a strong...

  • Ecommerce Marketing Manager

    1 week ago

    California, United States Kinect Full time

    Position Title: Manager of Digital MarketingOverview: We are seeking a talented individual to oversee advanced email and SMS marketing initiatives, with proficiency in platforms such as Listrak, Klayvio, Attentive, or similar tools. Our client, Kinect, is a leading eCommerce entity known for its forward-thinking strategies and commitment to outstanding...

  • Marketing Manager, Performance

    5 hours ago

    California, United States Foursquare Full time

    About Foursquare:Foursquare is the leading independent location technology and data cloud platform dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve...

  • Head of Omnichannel Performance Analytics

    4 days ago

    California, United States EPM Scientific Full time

    Director of Omnichannel Marketing InsightsA distinguished mid-sized pharmaceutical organization focused on Oncology is in search of a professional to spearhead vital analyses utilizing secondary data related to product launch effectiveness, digital marketing performance, resource distribution, and comprehensive omnichannel reporting within their Commercial...

  • Associate Commercial Analytics Manager

    4 weeks ago

    California, United States Pharmavite Full time

    HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping...

  • Senior Marketing Manager

    1 week ago

    California, Missouri, United States Peregrine Technologies Full time

    About Peregrine TechnologiesAt Peregrine Technologies, we specialize in developing software solutions that empower essential decision-making for organizations focused on public safety and emergency response. Our innovative technology is designed to safeguard lives, protect assets, and enhance service delivery to the community.Role OverviewAs the Head of...

  • Marketing Manager

    3 weeks ago

    California, United States Havasulandingresortcasino Full time

    Marketing Manager (Havasu Lake, CA; Lake Havasu) INDIAN PREFERENCE POLICY: Preference in filling vacancies is given to qualified Indian candidates in accordance with the Indian Preference Act of 1934 (Title 25, USC. Section 472) MARKETING MANAGER JOB DESCRIPTION HAVASU LANDING CASINO DEPARTMENT: PLAYERS CLUB REPORTS TO: CASINO GENERAL MANAGER FLSA:...

  • Program Manager for Marketing Initiatives

    1 week ago

    California, United States Cypress HCM Full time

    Marketing Program ManagerOverview:Location: Remote candidates in PST/MST time zones are encouraged to apply.Cypress HCM is in search of a Program Manager to join our Marketing Strategy and Operations team. This role will involve collaborating closely with senior management to implement pivotal initiatives that influence our Global Marketing Organization. The...

  • Director of Measurement and Analytics

    16 hours ago

    California, United States Initiative Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Measurement and Analytics to join our team at Initiative. As a key member of our analytics team, you will be responsible for developing and implementing research strategies and ad effectiveness measurement across client campaigns.**Key Responsibilities:**Develop and implement research...

  • Program Manager for Marketing Initiatives

    1 week ago

    California, United States Cypress HCM Full time

    Marketing Program ManagerOverview:Location: Flexible for remote candidates in PST/MST time zonesCypress HCM is on the lookout for a Program Manager to join our Marketing Strategy and Operations team. Collaborating closely with the Senior Manager, you will implement pivotal initiatives that influence our Global Marketing Organization. This position demands...