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Product Marketing Copywriter

2 months ago

California, United States Sports Research Full time

Overview:

The Product Marketing Copywriter plays a vital role in partnering with the Product Development and Brand Teams to create engaging marketing narratives, messages, and content for our extensive portfolio of health and wellness offerings. This position demands a unique combination of creativity, scientific insight, and strategic acumen to effectively convey the advantages of our products to the intended audience.

Key Responsibilities:

  • Collaborate with Product Development to formulate clear and impactful marketing messages that accurately reflect our product benefits across various marketing platforms.
  • Ensure that all product messaging adheres to brand standards and effectively communicates essential selling points to consumers.
  • Develop captivating content for product seals and badges to emphasize certifications, quality benchmarks, and other pertinent features.
  • Work alongside regulatory and compliance teams to guarantee that all seals and badges meet industry regulations and standards.
  • Engage with legal and compliance teams to review and validate product claims, ensuring accuracy and adherence to regulatory mandates.
  • Maintain a comprehensive understanding of relevant regulations and guidelines governing product claims within the health and wellness sector.
  • Create engaging and informative product descriptions for online product detail pages (PDPs) to enhance the customer shopping experience and drive sales.
  • Assist in crafting product-related content grounded in scientific research and studies to support marketing claims and messaging.
  • Translate complex scientific concepts into clear and accessible language for consumers.
  • Perform additional duties as assigned.

Qualifications:

  • Bachelor's degree in Marketing, Communications, English, or a related discipline.
  • Demonstrated experience as a copywriter, ideally within the health and wellness sector.
  • Strong grasp of marketing principles and best practices.
  • Exceptional writing, editing, and proofreading abilities with meticulous attention to detail.
  • Proven ability to collaborate effectively with cross-functional teams, including Product Development, Marketing, Legal, and Compliance.
  • Familiarity with regulatory requirements and guidelines concerning product claims in the health and wellness industry.

Work Environment:

  • This role is situated in a collaborative office environment equipped with desks, computers, and standard office equipment.

Physical Demands:

  • Position primarily involves sitting for the majority of the workday.
  • Occasional walking, climbing stairs, and standing may be required.
  • Frequent typing and manual dexterity are necessary.
  • Effective communication through spoken and written means is essential.
  • Ability to convey detailed instructions accurately and clearly.
  • Must be able to hear and comprehend speech in various settings.
  • Reading and writing proficiency in English is required.
  • Vision clarity at approximately 20 inches or less is necessary for tasks such as reading small print and using computers.
  • Repetitive motions involving wrists, hands, and fingers are expected.
  • Occasional travel may be necessary for meetings and events, typically less than 5% of the time.