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Product Marketing Specialist

2 months ago

Irvine California, United States Western Digital Full time
POSITION SUMMARY:


As a Product Marketing Specialist at Western Digital, you will be instrumental in enhancing the market presence of our SanDisk consumer products.

Your role will involve crafting and implementing thorough marketing strategies for products and categories that set our offerings apart and foster customer engagement.

The ideal candidate will be a strategic planner, skilled in market evaluation, and have a profound understanding of effective product positioning.


PRIMARY RESPONSIBILITIES:

Market Evaluation and Strategy Development:
Conduct market research to uncover trends, opportunities, and the competitive environment.

Establish and maintain a comprehensive understanding of customer requirements, challenges, and preferences.

Leverage market insights to guide product positioning and market entry strategies.

Product Positioning and Communication:
Develop persuasive and distinct product positioning and messaging strategies that resonate with target demographics.

Formulate impactful marketing strategies and work with cross-functional teams to ensure uniform messaging across all customer interactions.

Acquire and maintain a thorough understanding of the unique value propositions of our products.

Sales Support:
Collaborate closely with the regional interlock team to provide training on product features, advantages, and competitive positioning.

Create sales tools and resources to empower the sales team in their initiatives.

Evaluate and analyze the effectiveness of sales support materials.

Cross-Departmental Collaboration:
Engage with product management, regional interlock, public relations, and other teams to ensure cohesive product strategy and messaging.

Work in tandem with the marketing team to integrate product messaging strategies into broader marketing initiatives.