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Retail Marketing Manager

3 months ago

California, United States Pharmavite Full time

HELP US BRING THE GIFT OF HEALTH TO LIFE.Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.The Manager, Retail Marketing (Uqora) will support our continued expansion into omni-channel. This role will be key in partnering to understand each retailer's needs while creating effective marketing plans that will serve to attract customers and create memorable customer experiences across various touchpoints in store and digitally while remaining true to the brand.
Key Responsibilities Responsible for co-developing and executing strategic marketing plans that are tailored to Uqora and our retail partner needs including: product launches, point-of-purchase merchandising solutions, digital, promotions, loyalty programs and other in-store activationsDevelop and maintain a robust Retail Marketing calendar including promotions, loyalty programs and other communications that align with Uqora marketingIdentify new opportunities and execute marketing activities to help drive awareness and velocitiesAnalyze data, maintain knowledge of trends and developments in the market to identify needs for new products, and make recommendationsWork closely with sales account managers, retail leader, Uqora brand and growth marketing teams. Create and lead integrated marketing plans that are effective and maximize ROISupport the onboarding of new accounts and launchesAssist with the creation of presentations for external and internal meetings.Be our in-house expert on online retail media strategy. Lead efforts across retailers and create a long-term strategy for our online retail marketing efforts. Provide expertise and measurement on effectiveness of retail media, collaborating with Uqora's retail marketing lead and our growth marketing team. This includes defining retail performance media plans with the strategic purpose of incremental sales and ROIManage retail online agencies in terms of campaign delivery, strategy, briefing, measurement KPI goal settingSet clear KPIs and manage reporting alongside our retail online agency partners to effectively measure Retail eComm marketing performance. This includes, but isn't limited to tracking ROAS, CPCs, CVR & CTROther responsibilities as assigned Qualifications:
Bachelor's degree in Marketing or a related field and 4+ years of marketing experienceExperience in developing and managing Retail marketing campaigns and promotionsExpert at online retail media and digital shelf best practices for retail.com. Comfortable with performance/lift campaign analysisExperience at a high-growth start-up ideally in CPG or Health / Wellness preferredExperience with Circana or Nielsen preferredHighly organized with exceptional project management skills and ability to drive alignment between key stakeholdersHave led retail.com marketing efforts for brands sold through major retailersAbility to collaborate and communicate effectively to achieve meaningful resultsPowerpoint and ExcelStrong analytical skillsExcellent verbal, written, and interpersonal skills Additional Requirements:
Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
Strong interest in women's health and a belief in Uqora's mission.OUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.Annual PayAnnual Pay Range$93,788.00 - $153,340.00T his represents the minimum and maximum base salary range for this role , plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.
This information is provided to applicants in accordance with state and local laws. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.CALIFORNIA FAIR CHANCE ACT:Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.JOB ALERT FRAUD:We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com's Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
recruiting pharmavite.com .#LI-AR1