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Marketing Specialist

1 month ago

Rochester, United States Laars Heating Systems Full time

Laars Heating Systems is seeking a marketing specialist who will develop and deliver the Laars value message to Laars customers, representatives, and our wholesale network. As a marketing specialist, you will handle a large range of responsibilities including copy writing, customer feedback, developing marketing campaigns, production of literature and marketing collateral, and product launch support. Creativity, flexibility, and resourcefulness are key factors to success.In addition, you will manage our websites and marketing communications including email, social media, PR, and customer relationship management. The ideal candidate will have experience with marketing campaign design and execution.Duties and Responsibilities:Create marketing content by fostering relationships with both internal and external subject matter experts. Content creation responsibilities include sales collateral, white papers, case studies, web copy, press releases, video scripts, etc.Voice of the customer and business intelligence gathering from representative and customer networkUnderstand, promote, and communicate the value of the Laars brandManage literature, videos, and marketing material creation through various Marketing AgenciesAssist with the creation of advertisementsMaintain Laars web pages, sometimes working through Marketing AgenciesDevelop and support Laars social mediaDevelop product launch materialsTrack and report on marketing activity and make recommendations to improve resultsInterface with Engineering, Sales, and Service as neededProvide marketing support company wide as neededMust be able to travel up to 20% of the timeEducation Required:B.S. in Business or MarketingExperience:Minimum 5-year experience as a marketing specialist (or similar role) with technical productsSkills:Superior communication skills, both written and oralAbility to work independently with minimal supervision to achieve objectivesAbility to prioritize, juggle multiple projects, and meet deadlinesComfortable with different supervisors for different projectsProficiency in Microsoft Office (PowerPoint, Word, Excel, etc.)Tableau and/or Power BI capabilities preferredMaintain confidentiality when requiredAbility to understand HVAC market and systems