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Marketing Communications Specialist

2 months ago

Rochester, New York, United States AVANGRID , Inc. Full time
Job Summary

AVANGRID, Inc. is seeking a skilled Marketing Communications Specialist to join our team. As a key member of our marketing department, you will play a crucial role in shaping customer perception and building strong customer relationships through effective communication and content delivery.

Key Responsibilities
  • Develop and implement communications programs that effectively describe and promote the organization, its products, and programs at all customer touch points.
  • Research and develop content for external and internal websites, ensuring accuracy and customer friendliness.
  • Provide analysis of and information on web trends, web analytics, and Search Engine Optimization (SEO) for 20 plus products/programs.
  • Manage web content for 20 plus products/programs, including other client and external relations-related content.
  • Using industry best practices, recommend and assist with the development and oversight of various marketing processes, product improvements, and website management.
  • Relies on experience and judgment to plan and accomplish goals and work independently to achieve department and company goals.
  • Perform a variety of tasks with a certain degree of creativity, including updating product and program information and descriptions, managing FAQ sections of the website, and ensuring web content is accurate and customer-friendly.
Expected Daily Work
  • Complete minor web requests for 8 Avangrid company websites.
  • Fulfill requests from business areas, including uploading PDFs, copy changes, images, videos, etc.
  • Determine if web requests are not considered minor web requests and assign to and communicate with team leads.
  • Track web requests in project management systems, mark progress, and completion.
  • Effectively communicate with requestors upon completion for sign-off.
  • Manage web requests and discern if the web request involves additional management review or input from Subject Matter Experts (SMEs) before making the requested edit.
  • Proofread content for grammar, punctuation, and spelling.
Requirements
  • BS/BA Degree in Marketing, Business, or Communications.
  • Demonstrated expertise in the development of marketing communications, client management, project management, and organizational skills.
  • Understanding of graphic design, creative development, website management, print production, and media venues.
  • 2-5 years of web editing experience, preferably with Liferay.
  • Strong prioritization skills to manage multiple requesters' needs daily, prioritizing regulatory requirements.
  • Strong organizational skills.
  • Ability to handle multiple requests from multiple departments over 8 operating companies.
  • Attention to detail.
Preferred Qualifications
  • Deep understanding of customer needs, preferences, and behaviors, as well as ability to empathize with customers and address concerns.
  • Vendor management, project management, and stakeholder management experience.
  • Knowledge of electric and gas utility customer needs and emerging industry trends.
  • Ability to anticipate potential communication challenges and address quickly.
  • Change management experience.
  • Demonstrated effectiveness facilitating teams across functional areas, operating companies, and globally.
Competencies
  • Growth & Continuous Improvement.
  • Initiative & Change.
  • Focused on Results.
  • Customer Centric (internal and/or External).
  • Communication.
  • Collaboration.