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Marketing and Communications Specialist

2 months ago

Rochester, New York, United States Raven Ridge LLC Full time
Job Overview

Raven Ridge LLC is seeking a highly motivated and detail-oriented Marketing and Communications Specialist to join our team in a full-time capacity. As a key member of our marketing department, you will play a vital role in supporting various campaigns, projects, and overall brand management.

Key Responsibilities
  • Develop and Execute Marketing Strategies

Assist in the creation and implementation of marketing campaigns to promote our services and attract new clients.

Coordinate Marketing Events

Organize and execute marketing events, trade shows, and conferences to showcase our expertise and build relationships with potential clients.

Manage Content and Social Media

Develop and maintain engaging content for our website, social media platforms, and email newsletters to effectively communicate with our audience.

Conduct Market Research

Analyze market trends and identify target audiences to inform our marketing strategies and optimize our results.

Track and Analyze Performance

Monitor and evaluate the effectiveness of our marketing campaigns, providing data-driven insights to inform future strategies.

Collaborate with the Sales Team

Work closely with our sales team to align marketing strategies with sales goals and objectives.

Maintain the Company Website

Ensure the accuracy and relevance of our website content, including updates and promotional materials.

Requirements
  • Bachelor's Degree in Marketing or Communications

A degree in marketing, communications, or a related field is required.

Marketing Experience

At least 2 years of experience in a marketing role, preferably in a coordinator position.

Marketing Skills and Tools

Strong knowledge of digital marketing strategies and tools, including social media platforms and content management systems.

Communication and Collaboration

Excellent written and verbal communication skills, with the ability to work collaboratively in a team environment.

Organizational Skills

Strong organizational skills and attention to detail, with the ability to prioritize tasks and manage multiple projects.