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Director of Marketing And Business Development
3 months ago
DIRECTOR OF BUSINESS DEVELOPMENT & MARKETING
This is the lead position for Business Development (sales) and Marketing. The
individual in this position is part of the Company Leadership Team and is responsible for all
functions of business development and marketing, ensuring we are intentionally reaching new
customers and markets, engaging with partners and customers, sharing our technical expertise
and nurturing relationships, and therefore sales. This position reports to the Executive Vice
President of Operations.
Competencies (required education, training, skills, and/or experience):
1. Bachelor’s degree in business, marketing, or related field and combined minimum seven
years’ experience in marketing and business development (sales).
2. Minimum five years’ experience leading, managing, and developing a marketing and
business development team; proven strong leadership skills, and experience.
3. Strong knowledge of current marketing and sales techniques and models and passion for
both.
4. Demonstrated strategic planning experience and capability.
5. High emotional intelligence and strong interpersonal skills.
6. Strong proven project management experience with execution and delivery as per plan.
7. Strong proven technical aptitude, including technical writing and presentation skills.
8. See Company Profile Core Competencies for assumed core competencies.
Primary Responsibilities (functions, job duties, tasks, etc.):
1. As a member of the Company Leadership team:
• Be characterized by philosophy and behaviors consistent with Company Core
Values and Expectations of Leaders.
• Positively represent Company as an advocate of our mission, vision, values,
strategy, culture, other Leaders and their teams, and decisions made by the
Leadership team and Executive Leadership.
• Contribute to corporate strategic plan and develop objectives to execute
strategies.
2. Active, consistent, and persistent leadership and management of Company Business
Development and Marketing teams; provide vision, strategy, accountability, responsibility,
direction, goals, prioritization, inspiration, development, and recognition for teams.
3. Ensure alignment of teams with a singular vision while maintaining unique identities,
needs, and plans of each team.
4. Research, develop, execute, measure, and maintain teams’ strategies and lead the
corporate discussion on markets (domestic, international, product). Use VOC and
research to make recommendations on new and existing products, applications, and
markets.
5. Understand teams’ competencies, demand, and capacity. Ensure current and future
resource needs are met through regular assessment, planning, delegation, recruiting,
hiring/firing, and training.
6. Deliver exceptional execution of day-to-day operations, meeting or exceeding
performance and quality goals and deadlines.
7. Continuous improvement of, and monitoring compliance with, company and teams’
systems, policies, procedures, processes, ensuring effectiveness of key marketing
messages and closing of sales opportunities.
8. Oversee and participate in the key functions of Company Business Development, as
applicable:
• Account Management
• Customer and Partner Nurturing
• Application/Technical Support
• Presentations for customers and industry conferences.
• Create and maintain technical documentation for internal and external use,
including training, application documentation, case studies and application notes.
• Proactively and invitationally reach our industry with company mission.
9. Oversee and participate in the key functions of Marketing, as applicable:
• Corporate brand management, communication, and modifications.
• Marketing/advertising campaigns.
• Trade show participation.
• Industry/market trends, competition, competitive products, and possible partners.
• Content generation and production across all media platforms. Examples include:
branding, artwork, web graphics, advertisements, product documentation,
technical literature, installation instructions, etc.
• Corporate website
10. All other duties as assigned.
Organizational Relationships (primary contacts/interfaces):
1. Reports to Executive Vice President of Operations.
2. Oversees all Business Development and Marketing employees.
3. Regular coordination with Executive Vice President of Culture and Formation.
4. Regular contact with all Office employees.
Physical Demands
1. Work location is the Company headquarters in Madison, WI.
2. Total travel estimated to not exceed 15%.
3. Regularly required to sit.
4. Must be able to occasionally lift or move up to 70 pounds.
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