Director Commercial Marketing

2 weeks ago

Madison, United States MEDICA HEALTH PLANS Full time

JOB REQUIREMENTS: Description Medica\'s Director of Commercial marketing is responsible for strategic leadership, development, execution and performance of commercial marketing, proposal development and delivery that supports sales growth and retention goals of the organization and strengthens the Medica brand. Key Accountabilities: Lead strategy and oversee successful execution of marketing campaigns that support commercial sales, growth and retention goals, and aligns with organizational business goals and priorities Collaborate with leaders across the organization to validate priorities, ensure alignment and establish critical partnerships that help advance and improve Medica\'s position in the market through effective employer, broker, member and provider marketing campaigns and communications and deliver successful commercial go-to-market strategies Participate in strategic planning and supporting efforts to evolve and deliver on the short and long-term Commercial Marketing goals and the broader commercial segments and organization Lead the pursuit of operational excellence through automation, streamlined processes and data-driven practice across commercial marketing team to optimize ROI, reduce admin costs & drive results Develop and deliver strategic marketing and member/employer/provider experience plans that drive personalization, customization, operational efficiencies, support improved audience experience (onboarding, retention, clinical and quality measures) Develop and drive digital adoption and self-service programs and tools Develop strategic marketing plans to support Accountable Care Organization (ACO) partnerships and optimize personalization and customization of differentiated message and experience. Act as a strategic partner to the Commercial Markets leadership tea Develop a data driven approach to commercial marketing and experience Develop and deliver regular campaign performance updates featuring key KPIs and action plans. Qualifications: Bachelor\'s degree or equivalent combination of education and work experience 10+ years related health care experience & leadership experience, B2B, commercial marketing experience within a health care organization Demonstrated experience leading, managing and coaching high-performing teams in a fast-paced environment Experience developing complex go-to-market strategic plans, developing KPIs, optimizing and measuring performance Experience collaborating with key stakeholders to define goals and objectives to develop strategic marketing plans meet aligned upon KPIs Health care marketing experience (B2B and BTC) Demonstrated strategic thought leadership and creative approaches to integrate business plans and strategy with customer experience Demonstrated experience working collaboratively in team-based environments and successfully leading and developing high-performing... For full info follow application link. Equal Opportunity Employer including Veterans and Disabled Individuals ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/D0DBF08D9F254DC6

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