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Cibinqo Marketing Lead

4 months ago

New York, United States Pfizer Full time

ROLE SUMMARY

CIBINQO, one of Pfizer’s 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflammation and Immunology (I&I) division, where colleagues strive to deliver breakthroughs that enable freedom from day-to-day suffering for people living with chronic inflammatory diseases. Pfizer Dermatology has an industry leading pipeline and is poised for continued growth and success. The Dermatology team is responsible for two of our 25 by 2025 launches, Ritlecitinib (LITFULO), which was approved in the US in June 2023, and Abrocitinib (CIBINQO), which was approved in the US in mid-January 2022.

JOB RESPONSIBILITIES
- Lead the US CIBINQO marketing team to develop brand strategy and executional plans (HCP, Consumers, Payers, MG/IDNs, KOLs, Policy Makers) environment shaping, product distribution and payment models, and customer support models (across all customers).
- Ensure exceptional customers experiences across all stages of the patient, HCP, and payer pathways.
- Own brand revenue forecast, brand operating expenses, and associated financial responsibilities (e.g., COGS, channel mix, etc.). Ensure rigorous forecasting and alignment with Global Commercial and Finance teams.
- Represent all elements of brand planning, strategy, and brand performance to Specialty Care Leadership
- Work with marketing, analytics, and sales colleagues to assess and understand performance trends and identify opportunities for course correction, as needed
- Monitor competitive landscape and develop communications and action plans as needed
- Build and foster exceptional partnerships with Global Commercial and Cross Functional teams to ensure highest level of performance and culture.
- Design team structure, as well as roles and responsibilities, to ensure achievement of financial targets. In addition, define cross functional needs including Medical, Legal Regulatory, Corporate Affairs, Comms, and PHI.
- Manage advertising and other agencies to product communications that impact brand performance
- Conduct all activities and make decisions that are in accordance with Company policies & SOPs, Pfizer Values, & global regulatory guidelines.

QUALIFICATIONS
- Degree qualification BS/BA required, MBA preferred
- 15+ years commercial marketing experience, to include US market experience, is required; 13 years with an MBA
- Previous experience leading brands with deep knowledge of marketing discipline and track record of launching and building successful brands in US market; US Derm experience preferred
- Experience managing teams with demonstrated capabilities in setting team aspirations and vision, creating and fostering high-performing teams, and developing direct reports to achieve their full potential
- Track record of successfully operating and achieving results in a matrix environment, influencing stakeholders and leading change
- Ideally previous P&L management responsibility, with a track record of high performance
- Ability and eagerness to challenge status quo, act decisively and operate successfully in an empowered organization
- Financial acumen with the ability to sharply manage expenses, conduct ROI analyses and make financial trade-offs
- Strong strategic skills including creativity and effectiveness in identifying and managing major strategic challenges, defining and realizing incremental growth strategies and balancing short-term needs and long-term vision
- Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management
- Experience building relationships with external stakeholders to support customer and business needs
- A commitment to excellence - both in the results achieved and in how they are achieved

LAST DAY TO APPLY: 06/06/2024

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hes