Strategic Marketing Lead

2 weeks ago

New York, New York, United States Luminary Group Full time
Become a part of Luminary Group as a Strategic Marketing Lead

Luminary Group serves as a key collaborator for a prominent organization that specializes in Real World Evidence solutions tailored for the healthcare sector. We are in search of an experienced Strategic Marketing Lead to enhance our vibrant team.

In this role, you will play a pivotal part in designing and executing marketing initiatives aimed at promoting our cutting-edge Real World Evidence solutions while driving business expansion. By collaborating with various departments, including sales and product innovation, you will spearhead influential marketing campaigns and projects. This position presents a fulfilling opportunity to significantly contribute to Luminary Group's achievements and make a substantial difference in the healthcare industry.

Primary Responsibilities:
  • Formulate and implement detailed marketing plans to highlight Luminary Group's Real World Evidence solutions and increase client acquisition and loyalty.
  • Design and execute focused marketing initiatives across multiple platforms, such as digital outreach, email communications, social media, events, and content creation.
  • Collaborate closely with the sales department to develop sales support materials, including presentations, case studies, and product documentation.
  • Evaluate market dynamics, customer feedback, and competitive analysis to uncover growth prospects and differentiate Luminary Group.
  • Effectively manage the marketing budget and allocate resources judiciously.
  • Assess and analyze the effectiveness of marketing initiatives using relevant analytical tools to derive actionable insights for ongoing improvement.
  • Stay informed about the latest trends and best practices in healthcare marketing to foster innovation and creativity.
  • Guide and mentor a team of marketing professionals, providing direction and support for successful project execution.

Candidate Qualifications:

  • Possess a Bachelor's degree in Marketing, Business, or a related discipline; a Master's degree is advantageous.
  • Exhibit substantial experience as a Marketing Manager within the healthcare or life sciences field.
  • Demonstrate a track record of developing and executing marketing strategies that stimulate business growth.
  • Have a comprehensive understanding of healthcare marketing and Real World Evidence concepts and solutions.
  • Show proficiency in digital marketing, content creation, and social media strategies.
  • Display strong analytical capabilities and the ability to utilize data for informed marketing decisions.
  • Exhibit exceptional leadership, team management, communication, and problem-solving abilities.
  • Flourish in a fast-paced and dynamic work environment.

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