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Lead Marketing Strategist

2 months ago

New York, New York, United States Blend360 Full time
Job Overview

Company Overview:
Blend360 is a leading provider of AI-driven services, dedicated to creating significant value for clients through the integration of data science, artificial intelligence, and human expertise. Our mission is to empower ambitious visions by addressing critical challenges, ensuring that innovation and value are at the forefront of our operations.

Role Summary:
In this role, you will play a crucial part in enhancing Western Union's global marketing initiatives in collaboration with Visa. We are seeking a seasoned professional with extensive experience in digital marketing and card issuance. The ideal candidate will engage with various teams to develop and implement comprehensive marketing strategies across multiple countries.

Key Responsibilities:

  • Utilize your knowledge of the money transfer and card issuance sectors to support go-to-market strategies.
  • Stay updated on the latest advancements in digital and social media marketing technologies.
  • Collaborate with product and marketing teams worldwide to ensure seamless integration of marketing plans.
  • Contribute to the development of global and region-specific marketing strategies alongside product and marketing leaders.
  • Oversee external marketing agencies to plan, execute, and evaluate marketing campaigns tailored to specific countries.
  • Monitor performance metrics and recommend adjustments as necessary.
  • Manage the analytical framework to assess and track marketing performance, including the selection of appropriate marketing tools.
  • Lead projects from inception to execution, fostering teamwork and collaboration.

Qualifications:
To excel in this position, you will need:

  • A solid understanding of omni-channel marketing strategies.
  • A proven track record of achieving results and making informed commercial decisions.
  • Experience managing operational budgets with sound judgment and effective use of external resources.
  • Strong communication and interpersonal skills, capable of bridging cultural differences.
  • An executive presence complemented by excellent communication abilities.

Preferred Qualifications:
To stand out, candidates should possess:

  • A Bachelor's degree in marketing or a related field.
  • Over 8 years of marketing experience, particularly in global marketing initiatives.
  • A demonstrated ability to adapt marketing strategies to specific regional needs.
  • Experience in research or analytics, with a focus on data-driven marketing approaches.
  • Familiarity with multi-tiered marketing implementations and challenges in the digital landscape.
  • Experience supporting large organizations during transformations or product launches.

Additional Information:
This position is not eligible for immigration sponsorship or C2C work. The compensation range for this role is competitive and will be determined based on various factors, including experience and skills. Blend360 offers a comprehensive benefits package to support the health and financial well-being of our employees and their families.

Diversity Commitment:
At Blend360, we believe that a diverse workforce is essential for growth and success. We are committed to fostering an inclusive environment that values equality and diversity within our team and in our client relationships. Our ongoing efforts focus on improving talent sourcing, selection, and retention to build a workforce that reflects our values.