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Ad Sales Strategist

4 months ago

Austin, United States FloSports Full time
Description

Position at FloSports

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us

THE ROLE:

FloSports is currently looking for a Ad Sales Strategist/Planner to work within our sales & partnerships division developing custom, 360 programs for the company's advertising partners. This position will be responsible for developing integrated campaigns that meet the needs of existing and potential partners and include sponsorships, experiential, branded content and advertising media. The Sales Strategist will be tasked with creating collateral, developing custom programs/solutions, forecasting inventory, building media plans, and sourcing pertinent data to meet the specific KPIs of each partner.

The position is located in Austin, TX.

RESPONSIBILITIES:

  • Work directly with the Integrated Partnerships sales team to generate proactive collateral for clients and agencies, including but not limited to: case studies, one-sheets, media kits, 101 decks, custom pitch decks, etc.
  • Lead the entire RFP process from initial brainstorm to final submission and any subsequent revisions
  • Leverage design expertise for development of sales assets and proposal presentations
  • Develop RFP responses, leveraging target market research data, performance data, custom mocks, and effective storytelling to deliver a custom program that meets client needs
  • Leverage 1 st and 3 rd party data sources to help drive client conversations forward and enhance sales materials
  • Maintain knowledge of FloSports internal content offerings ranging from O&O Events,
  • Films, Podcasts and Content executions/plans
  • Maintain solid knowledge of industry standards, and proactively seek out new media and sponsorship opportunities across FloSports, leveraging market research and competitive analysis
  • Act as the liaison between the sales org and multiple departments including: content, marketing, design, production vetting and brainstorming advertising solutions
  • Utilize sales lead generation platforms to identify partner prospects and leads for sales team
  • Generate media plans, recommending ad placements and content channels based on client's campaign objectives
  • Assist in the development of media, branded content and sponsorship pricing
KNOWLEDGE, SKILLS AND ABILITIES:
  • Minimum 3-5 years experience within sport industry around sponsorship development, digital media and online publishing
  • Design expertise (PPT, PSD, INDD) with keen eye for presentation design and layout.
  • Experienced in proposing, planning, evaluating, or pitching marketing campaigns
  • Well-versed in digital media marketing platforms, including social, display, native, OTT and video
  • High level of attention to detail with analytical and problem-solving skills
  • Experienced using 3 rd party audience measurement platforms (comScore, Nielson, Quantcast, Google Analytics, etc.)
  • Demonstrate the ability to develop creative ideas and solutions
  • Tech savvy and able to thrive in a fast paced, team environment
  • Be responsive to respectful, constructive criticism
  • Crystal clear communication skills
  • Strong understanding of Microsoft Office (specifically Excel & PowerPoint)
OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:
  • Recognized three years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week