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Consumer Goods Brand Strategist

2 months ago

Austin, Texas, United States Gummi World Full time

Company Overview:


Gummi World is an innovative player in the health and wellness sector, specializing in the development of consumer-centric products that enhance everyday living.

With a commitment to quality and excellence, Gummi World is dedicated to delivering exceptional value to its customers.

Position Overview:


We are seeking a skilled Brand Strategist to spearhead marketing initiatives that elevate brand recognition, value, and market penetration within the Consumer Packaged Goods (CPG) industry.

In this role, you will collaborate with cross-functional teams to design and implement marketing strategies that effectively engage our target audience and drive sales growth.

Your responsibilities will include budget management, sales forecasting, and performance analysis through KPIs and ROI assessments.


To thrive as a Brand Strategist, you should possess a deep understanding of consumer behavior, stay informed on market dynamics, and consistently track competitor movements.

You will also be responsible for conducting thorough research, analyzing market data, crafting go-to-market strategies, and reporting on brand effectiveness.

The ideal candidate will exhibit a managerial mindset, a growth-oriented approach, agile decision-making capabilities, and strong leadership and influence skills.


Qualifications:
Bachelor's degree in Marketing or Business with a focus on Marketing

5+ years of relevant experience in a brand management role within an agency environment

Experience with startups and mass-market brands in the CPG sector

Required Skills:
In-depth knowledge of marketing principles, including advertising, market research, consumer insights, and marketing analytics

A proven history of success in organizations known for their high-quality products/services

Strong skills in team development, leadership, communication, and interpersonal relations.

Exceptional collaboration and influencing abilities across various internal and external functions

Excellent organizational skills, prioritization capabilities, project management expertise, and financial acumen

Solid understanding of Search Engine Marketing, SEO, and Digital Marketing strategies

Familiarity with Amazon E-commerce platforms and their algorithms

Proficiency in Adobe Creative Suite, Google Suite, MS Office, Amazon Seller Central, Gantt Charts, and Project Management Software

Knowledge of FDA Compliance in packaging is advantageous

Responsibilities:
Develop strategic marketing plans

Manage and optimize P&L while driving market expansion

Enhance the company's public image through effective marketing strategies

Engage with internal stakeholders, including executives and marketing teams

Oversee the entire product lifecycle from ideation to launch, focusing on both immediate and long-term objectives

Maintain a strong emphasis on profitability and brand development

Proactive self-starter who brings creativity and innovation to the role - think beyond conventional boundaries

Only solution-oriented leaders should consider this opportunity, as timely and budget-conscious execution is essential.

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