Lead Generation Strategist

2 weeks ago

Austin, Texas, United States WorkRise Full time
About Workrise:

Workrise is the leading network that empowers the energy sector. By streamlining operations and enhancing safety, we are driving growth and innovation, enabling the industry to achieve more for society and the environment.

We are in search of a talented Lead Generation Strategist to spearhead the development and execution of marketing initiatives that are crucial for generating qualified leads and securing revenue.

Why Join Our Team? You will report directly to the Director of Growth Marketing and become part of a vibrant team recognized for its ambitious goals and commitment to delivering measurable outcomes.

We are looking for an ideal candidate who possesses a unique combination of strategic insight, creativity, analytical skills, and a strong understanding of the B2B landscape.


Your Responsibilities:

Demand Generation Strategy:
Formulate a comprehensive demand generation plan that aligns with both immediate and long-term revenue targets. Ensure the strategy is in harmony with company objectives, integrating smoothly with product launches, sales initiatives, and overall marketing goals. Continuously refine the strategy based on data-driven insights to effectively stimulate demand and foster business growth.

Collaboration with Sales Teams:
Engage closely with sales teams to grasp their goals, challenges, and feedback. Align strategies and campaigns with sales objectives to enhance lead generation and facilitate deal closures. Conduct regular meetings with sales stakeholders to share insights, discuss campaign performance, and adjust tactics for optimal results.

Campaign Planning and Implementation:
Design and execute multi-channel campaigns utilizing methods such as digital advertising, social media, email marketing, and content marketing. Draft detailed creative briefs to guide the development of campaign materials, ensuring consistency with brand messaging and campaign objectives. Conduct A/B testing and other experiments to enhance campaign performance. Optimize the website for conversions by improving user experience, page load speed, mobile responsiveness, and form design. Manage relationships with paid media and SEO agencies, overseeing strategy formulation, execution, and performance analysis to maximize ROI.

Content Development:
Collaborate with product marketing to create engaging content that resonates with the target audience and drives lead generation. Ensure content aligns with SEO strategies and supports overall marketing and demand generation objectives. Leverage content across various channels to engage prospects and nurture leads throughout the sales funnel.

Lead Generation and Nurturing:
Devise and implement strategies specifically aimed at generating high-quality leads. Focus on capturing and nurturing prospects throughout the sales funnel to convert them into customers. Implement lead scoring systems and work closely with sales teams to prioritize and follow up on leads effectively.

Budget Oversight:
Manage and allocate budgets efficiently across various demand generation channels. Monitor expenditures and Return on Ad Spend (ROAS), adjusting strategies as necessary to maximize the impact of marketing investments.

Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in demand generation roles within a B2B environment
- Proven success in executing demand generation strategies that resulted in measurable pipeline growth and closed revenue
- Experience managing external agencies
- Proficient in data analysis and interpretation, utilizing insights to optimize campaigns and enhance overall performance
- Creative mindset with the ability to contribute innovative ideas for content, campaigns, and lead-generation initiatives
- Strong relationship-building skills with the ability to collaborate effectively within cross-functional teams
- Excellent written and verbal communication skills, capable of presenting ideas, strategies, and results to both internal stakeholders and external partners
- Ability to adapt to changing priorities and market conditions
- Comfortable working in a high-growth and evolving organization
- Goal-driven with a focus on achieving and exceeding key performance indicators

What We Offer:
- Flexible paid time off for full-time employees
- Medical, dental, and vision insurance
- Telehealth services
- 401(k) with company matching contributions
- Flexible remote work support where applicable
- Wellness allowance
- Learning opportunities
- Financial planning support
- Parental leave
- Employee Assistance Program
- Pet Insurance
- Opportunities for bonuses, commissions, and/or equity
- Onsite Gym

Workrise is dedicated to fostering an environment where all individuals feel a sense of belonging, mutual respect, and the freedom to be their authentic selves. We welcome applicants from diverse backgrounds and experiences, and we look forward to discovering what you can bring to our team.

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