Content Strategist

18 hours ago

Austin, Texas, United States Tik Tok Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team at TikTok. As a key member of our Global SMB Team, you will be responsible for developing and executing growth strategies that drive full-funnel growth for our SMB and Mid-Market commerce verticals.

Key Responsibilities
  • Develop and execute bespoke marketing campaign solutions for SMB and/or Mid-Market commerce verticals, collaborating across Sales, Product, and Enterprise Marketing teams.
  • Design and implement compelling program narratives and sales enablement materials tailored to seasonal, verticalized or ongoing campaigns, catering to both SMB and/or Mid-Market audiences.
  • Identify regional SMB and/or Mid-Market needs through data, campaigns, and content, ensuring solutions address specific requirements across the customer spectrum.
  • Drive Full-Funnel Growth:
  • Lead the development and execution of integrated marketing plans (webinars, events, web, social, email) for priority growth initiatives, focusing on both SMB and/or Mid-Market commerce verticals.
  • Partner with Sales, Growth, and Product to define market size and prioritize support for initiatives that drive lead generation, new customer acquisition, and revenue growth across SMB and/or Mid-Market commerce verticals.
  • Content & Campaign Management:
  • Oversee the entire campaign lifecycle for SMB and/or Mid-Market initiatives from strategy and content creation to vendor management and launch execution, ensuring all projects stay on time and budget.
  • Lead content creation for campaigns, managing internal/external vendors across formats to develop high-quality assets targeted towards SMB and/or Mid-Market commerce and/or non-commerce verticals.
  • Track and analyze campaign performance across all digital platforms for both SMB and/or Mid-Market commerce and/or non-commerce verticals, identifying areas for improvement and continuously iterating for better results.
What We Value in this Role
  • Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
  • Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Show patience and resilience in the face of short-term fluctuations. Pursue efficiency and simplicity.
  • Entrepreneurial Mindset: Focus on achieving goals, not relying on past experiences from companies with rigid structures.
Qualifications
  • Minimum 5 years of experience in a strategy or content strategy role.
  • Experience designing and executing sales enablement, content strategies and analyzing content strategy performance.
  • Expert written and verbal communicator, with the ability to articulate abstract concepts.
  • Ability to identify opportunities, develop project scope and independently lead ideation and execution.
  • Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
  • Confidence in crafting integrated marketing plans encompassing various channels.

  • Content Strategist

    1 week ago

    Austin, Texas, United States DigitalOcean Full time

    About the RoleWe are seeking a skilled Content Strategist to lead our technical content efforts and drive growth in our Community website. As a key member of our Developer Content Team, you will develop and execute a content strategy that aligns with our business objectives and delivers high-quality educational content to our audience.Key...

  • Content Strategist

    4 weeks ago

    Austin, Texas, United States Giddy Full time

    Become a vital part of our innovative teamGiddy is an expanding e-commerce enterprise focused on pioneering solutions in the realm of sexual health and wellness. Our flagship product, Eddie, is recognized as an FDA Registered Class II medical device. We are also in the process of creating the first AI-driven search engine dedicated to providing information...

  • Web Content Strategist

    4 weeks ago

    Austin, Texas, United States University of Texas at Austin Full time

    Position OverviewThe University of Texas at Austin is seeking a Web Content Strategist to collaborate with web developers in the enhancement of our digital platforms. This role focuses on creating innovative solutions for disseminating web content that prioritizes user engagement and improves the presentation of our institutional materials.Key...

  • Content Strategist

    5 days ago

    Austin, Texas, United States Tik Tok Full time

    About the RoleWe are seeking a highly skilled and creative professional to join our SMB Regional Marketing Team as a Content Strategist. In this role, you will be responsible for developing and executing growth strategies that drive full-funnel growth for our SMB and Mid-Market commerce verticals.Key ResponsibilitiesDevelop and execute bespoke marketing...

  • AI Content Strategist

    2 days ago

    Austin, Texas, United States webAI Full time

    Job Title: AI Content StrategistAt webAI, we're pushing the boundaries of AI technology and innovation. As a Content Marketing Manager, you'll play a crucial role in developing and executing a content strategy that positions webAI as a thought leader in the local AI landscape.Key Responsibilities:Develop a comprehensive content strategy that aligns with...

  • Content Strategist for Customer Engagement

    4 weeks ago

    Austin, Texas, United States Roku Full time

    Collaboration is key to success. About Roku Roku is at the forefront of transforming how audiences engage with television. As the leading streaming platform in the United States, our ambition is to empower every television globally. Roku has been a pioneer in bringing streaming technology to the TV. Our goal is to be the ultimate TV streaming platform that...

  • Content Strategist

    3 days ago

    Austin, Texas, United States McGarrah Jessee Full time

    Job OverviewWe are seeking a highly skilled Content Creator to join our team at McGarrah Jessee. As a key member of our social shop, Look Squirrel Content, you will be responsible for creating engaging and inventive content across various social media platforms.Key ResponsibilitiesConcept and create social content natively through social media appsDevelop...

  • Digital Marketing Strategist

    6 days ago

    Austin, Texas, United States Right Side Up Full time

    SEO Strategist/Analyst OpportunityRight Side Up, a collective of premium marketing talent, is seeking a seasoned SEO Strategist/Analyst consultant to join our team.We're trusted by top ventures, tech companies, and Fortune 500 teams to drive growth through effective marketing strategies.As a key member of our team, you will work closely with award-winning...

  • Content Marketing Strategist

    1 day ago

    Austin, Texas, United States Canny Full time

    About CannyCanny is a customer feedback platform that helps thousands of companies build better software products.Job DescriptionWe're looking for a skilled Content Marketing Manager to lead our content strategy and create unique, impactful content to connect with our audience and drive awareness about Canny.Main ObjectivesElevate our contentImprove our...

  • SEO Content Strategist

    2 days ago

    Austin, Texas, United States Black & White Zebra Full time

    About the RoleWe are seeking a highly skilled SEO Content Manager to join our team at Black & White Zebra. As a key member of our content marketing team, you will play a crucial role in driving the success of our content marketing efforts by developing and executing SEO strategies that drive organic traffic and business growth.Key ResponsibilitiesDevelop and...

  • Digital Growth Strategist

    2 weeks ago

    Austin, Texas, United States Huckberry Full time

    {"title": "Digital Growth Strategist", "content": "About the RoleHuckberry is seeking a seasoned Digital Growth Strategist to lead our digital growth initiatives and drive customer acquisition at scale. As a key member of our growth team, you will develop and implement a comprehensive digital growth strategy that aligns with our business objectives and...

  • Digital Marketing Strategist

    7 days ago

    Austin, Texas, United States Right Side Up Full time

    Right Side Up is a collective of premium marketing talent, delivering high-impact growth strategies to forward-thinking companies. We're trusted by top ventures, tech giants, and Fortune 500 teams to drive business results through data-driven marketing. A few of our 250+ clients include industry leaders like Stitch Fix, Sephora, Yelp, and DoorDash. We're...

  • Lead Generation Strategist for Rillion

    4 weeks ago

    Austin, Texas, United States Ants - Tech Recruiters Full time

    Lead Generation Strategist - RillionAs the Lead Generation Strategist, you will be instrumental in crafting and implementing multi-channel initiatives and campaigns aimed at generating high-quality leads, creating business opportunities, and enhancing the marketing pipeline within the US sector.Your role will involve experimenting with a variety of marketing...

  • Lead Product Strategist, eCommerce

    3 weeks ago

    Austin, Texas, United States Made In Cookware Full time

    Lead Product Strategist, eCommerce at Made InMade In stands as a leader in the digitally-driven kitchen sector, merging culinary expertise with traditional cookware craftsmanship to create high-quality kitchen tools for both home cooks and professional chefs. Supported by renowned chefs globally and highlighted in prestigious publications and programs, we...

  • E-commerce Content Strategist

    4 weeks ago

    Austin, Texas, United States VMC Soft Technologies, Inc Full time

    Role: Content DeveloperCompany: VMC Soft Technologies, IncContract Type: W2 Position OverviewObjectiveWe are in search of a meticulous Content Developer to manage data within content management systems (CMS) and catalog management platforms. This position plays a crucial role in enhancing team success by establishing content and directing data frameworks for...

  • Lead Generation Strategist

    3 weeks ago

    Austin, Texas, United States DomainTools Full time

    Position Overview:We are in search of a skilled and results-oriented Lead Generation Strategist to become a vital part of our marketing team. The Lead Generation Strategist will be instrumental in boosting brand visibility and generating leads in the digital landscape, while also enhancing web traffic and acquiring new customers. This role demands a solid...

  • TikTok Shop Strategist

    4 weeks ago

    Austin, Texas, United States Shop LC Full time

    About the RoleWe are seeking a highly skilled and experienced TikTok Shop Strategist to join our team at Shop LC. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive strategy to establish and grow our presence on TikTok's e-commerce platform.Key ResponsibilitiesStrategy Development: Develop and...

  • Client Success Strategist

    4 weeks ago

    Austin, Texas, United States Internetwork Expert Inc Full time

    Company Overview:Internetwork Expert Inc is dedicated to simplifying 3D visualization for all. We believe that achieving simplicity in 3D content creation is essential for producing engaging visual assets at scale. Our goal is to transcend traditional 2D-3D boundaries and deliver contextual, photorealistic, and interactive experiences effortlessly through...

  • Growth Marketing Strategist

    4 weeks ago

    Austin, Texas, United States Disclo Full time

    Position: Growth Marketing Strategist at DiscloLocation: Remote or Atlanta, GAEmployment Type: Full TimeSalary: $100,000 - $130,000 annuallyExperience: Minimum 3 years in B2B marketingRemote Work: YesStock Options: YesAvailable Positions: 1About Disclo: Disclo is dedicated to creating an inclusive workplace that accommodates health and disability needs. We...

  • Senior SEO Strategist

    2 weeks ago

    Austin, Texas, United States LegalZoom Full time

    About LegalZoomWe're a leading provider of online legal services, dedicated to making professional legal advice accessible to all. With a strong commitment to innovation and customer satisfaction, we've transformed the legal industry with our cutting-edge technology and online services.Our MissionWe're passionate about building legal and tax products that...