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Audience Development Manager

4 months ago

New York, United States With Intelligence Full time
Job DescriptionJob Description

With Intelligence is seeking a talented Audience Development Manager to join our team. As the Audience Development Manager, you will play a crucial role in growing our audience and engaging with our target market. You will work closely with the marketing and investor relations teams to develop and execute effective strategies to attract and retain our ideal audience.

In this role, you will research and analyze our target market, identify key audience segments, and continuously optimize our audience development efforts. You will be responsible for driving audience growth, increasing engagement, and enhancing the overall brand presence.

This is an opportunity to learn about the investment management industry and to build relationships with institutional investors and investment consultants.

Key Responsibilities:

  • Research and analyze target audience (institutional investors and investment consultants) demographics and preferences.
  • Develop and implement audience development strategies and initiatives.
  • Create and execute targeted marketing campaigns to attract and acquire new audience members.
  • Utilize various marketing channels, including email, social media, and phone calls to reach and engage with target audience.
  • Stay up-to-date with industry trends.
  • Support the Investor Relations team by scheduling advisory board calls and panel prep calls.

Requirements

  • Proven experience in customer service or commercial role
  • Understanding of marketing principles and practices would be useful
  • Excellent communication and interpersonal skills
  • Ability to think strategically and develop innovative audience development strategies
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Experience with marketing tools and platforms, such as CRM systems and marketing automation software would be an advantage
  • Results-oriented mindset with a focus on achieving audience growth and engagement goals

Benefits

  • 24 days PTO on top of Bank Holidays
  • Discretionary Bonus
  • Enhanced parental leave
  • Wellness Days and Incentives
  • Matched 401k
  • Health and Dental Plans
  • Birthday day off
  • Employee assistance program
  • Travel loan scheme
  • Charity days
  • Breakfast provided in the office
  • Social Events throughout the year

About With:

With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. Across hedge funds, private credit, real estate and traditional asset management, our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and inquisitive journalists to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.