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Senior Manager, Audience Development
3 months ago
Company: Motorsport Network
Location: New York, NY
JOB DESCRIPTION
About Motorsport Network
Motorsport Network is a global media powerhouse, producing premium racing and automotive content with a reach of over 50 million fans, professionals, and enthusiasts across more than 25 markets. Our portfolio includes some of the most respected and influential properties in the category, including Motorsport, Autosport, Motor1, and InsideEVs. Led by world-class editorial talent, we deliver news, entertainment, experiences, and intelligence spanning digital, video, social, and audio. Acquired by GMF Capital in June 2023, Motorsport Network is emerging as the leading platform for motorsports and automotive culture in the U.S. and worldwide. Motorsport Network’s commercial division leverages our influence on behalf of brands, orchestrating industry-defining sponsorship, advertising, and marketing partnerships.
Position Overview
We seek an experienced and dynamic Sr. Manager, Audience Development to lead and enhance our membership, newsletter, subscription, and engagement strategies. The ideal candidate will have a strong background in audience growth and subscription strategy, a deep understanding of motorsports, and a talent for understanding what engages an audience and keeps them coming back.
Responsibilities:
- Establish a newsletter email gathering strategy across all brands in our portfolio, Lead email marketing efforts and work with editors on newsletter strategies to drive engagement.
- Work with editors-in-chief to increase reader engagement and retention providing insights that will convert and grow loyal audiences.
- Identify, implement, and manage best practices across our network to serve engaged readers and create new ones, establish guidelines and strategies around premium content that assist in email list growth.
- Work with the product team to experiment with new widgets and CTAs that can drive loyalty.
- Conduct comprehensive reviews of global publishing habits and recommend process improvements.
- Research and provide insights on subscription strategies and offerings across all brands, work with editors to enact changes and assist in developing content.
- Foster a culture of innovation, efficiency, and excellence within the editorial team.
- Work with off-site platforms, like Apple News, Yahoo, and more, to expand our brands’ reach with new audiences.
Skills And Requirements
- Bachelor’s or Master’s degree in Journalism, Communications, Media Studies, or related field.
- 3 - 5 years of experience in audience development, subscription strategy, social, SEO, and an understanding of how to foster the growth of a devoted audience.
- Demonstrated ability in managing complex operations and leading diverse, international teams.
- Strong understanding of digital media, social media, and video content production.
- Exceptional organizational, leadership, and communication skills.
- Passionate about motorsports and automotive culture.
Compensation
The hiring range for this position in New York, NY is $100k-$125k per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The compensation package also includes the medical, dental, and vision and an unlimited PTO plan a 401(k) with employer match.
Application Process:
If you are interested in this opportunity, please apply here, and we will review your application as soon as possible.
Motorsport Network is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
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