Audience Engagement Product Manager

2 weeks ago


New York County New York, United States AdTheorent Full time

AdTheorent is in search of a dedicated and data-driven Audience Engagement Product Manager to become a vital part of our expanding team.


Key Responsibilities:
  • Lead the product strategy for audience engagement solutions, pinpointing market demands, user challenges, and avenues for advancement.
  • Conduct comprehensive user studies to grasp advertiser obstacles and convert them into practical product specifications.
  • Work collaboratively with engineering, data analytics, partnerships, and sales teams to design and introduce new audience engagement features and capabilities.
  • Partner closely with marketing to develop persuasive messaging and strategies for market entry regarding audience products.
  • Evaluate product performance metrics and user insights to discover enhancement opportunities and refine existing functionalities.
  • Keep informed about industry developments in audience engagement, data privacy laws, and programmatic advertising.
  • Establish and nurture strong connections with key stakeholders in the advertising technology landscape.

Qualifications:
  • A minimum of 5 years of professional experience.
  • At least 2 years in product management, preferably within the advertising technology sector.
  • A proven history of successfully launching and overseeing audience engagement products.
  • A thorough understanding of programmatic advertising, data segments, and audience acquisition strategies.
  • Strong analytical capabilities with experience in user research, data interpretation, and product performance metrics.
  • Exceptional communication and teamwork skills, with the ability to effectively persuade stakeholders across various departments.
  • A passion for innovation and a commitment to advancing audience engagement technology.

Preferred Qualifications:
  • Experience with machine learning and artificial intelligence in an advertising context.
  • Familiarity with OpenRTB protocols and programmatic integrations.
  • Experience in developing and managing product roadmaps.

Benefits:

Compensation Range: $105-140K base salary plus a potential 20% bonus. We provide comprehensive health coverage, generous paid time off, and a highly regarded office culture.

The salary range mentioned reflects AdTheorent's current evaluation for this position. The confirmed compensation will be based on experience, education, skills, and other relevant factors. We are committed to fostering a diverse and inclusive environment and encourage all qualified candidates to apply.


We are an Equal Opportunity Employer, dedicated to promoting community, inclusion, and diversity within our organization.



  • New York, New York, United States TED Conferences, LLC Full time

    Job OverviewCompany OverviewTED is a non-profit organization that champions the power of ideas, believing that impactful concepts, when effectively communicated, inspire us to feel, think, and act differently.At TED, we are committed to fostering inclusivity and diversity, as we believe that ideas should resonate with everyone. We aim to attract individuals...


  • New York, New York, United States AdTheorent Full time

    Job OverviewAdTheorent is on the lookout for a dedicated and data-driven Audience Solutions Product Manager to enhance our dynamic team. In this capacity, you will be instrumental in shaping and executing the product strategy for our audience engagement and analytics offerings, ensuring they provide significant value to our clients.Key...


  • New York, New York, United States NYU Langone Full time

    About NYU Langone Health:NYU Langone Health is a premier, patient-focused academic medical institution recognized for its outstanding clinical services, research initiatives, and educational programs. With over 200 locations in the New York metropolitan area, it includes multiple inpatient facilities, a dedicated children's hospital, several emergency...


  • New York, New York, United States Time Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Audience Engagement Coordinator to join our fast-growing global events team at Time Inc. The ideal candidate will have a strong background in marketing, customer service, and database management, with a proven ability to understand, engage, and curate a variety of different audiences.Key...


  • New York, United States AdTheorent Full time

    Job DescriptionJob DescriptionAdTheorent is seeking a passionate and analytical Audience Product Manager to join our growing team. In this role, you will play a pivotal role in defining and driving the product roadmap for our audience activation and analytics solutions, ensuring they deliver exceptional value to our advertisers.Responsibilities:Own the...


  • New York, United States AdTheorent Full time

    Job DescriptionJob DescriptionAdTheorent is seeking a passionate and analytical Audience Product Manager to join our growing team. In this role, you will play a pivotal role in defining and driving the product roadmap for our audience activation and analytics solutions, ensuring they deliver exceptional value to our advertisers.Responsibilities:Own the...


  • New York, New York, United States Mediahub Worldwide Full time

    Join Mediahub WorldwideMediahub Worldwide, a prominent player in the global media landscape, is recognized for its innovative approach and commitment to delivering outstanding outcomes for clients. As a celebrated agency, we strive to redefine the media experience, focusing on creativity, audience engagement, and cutting-edge digital solutions.Position:...


  • New York, United States Motorsport Network Full time

    Job DescriptionJob DescriptionJob Title: Sr. Manager, Audience DevelopmentCompany: Motorsport NetworkLocation: New York, NYJOB DESCRIPTIONAbout Motorsport NetworkMotorsport Network is a global media powerhouse, producing premium racing and automotive content with a reach of over 50 million fans, professionals, and enthusiasts across more than 25 markets. Our...


  • New York, New York, United States Mediahub Worldwide Full time

    Join Mediahub WorldwideMediahub Worldwide, a prominent player in the global media landscape and part of IPG Mediabrands, is recognized for its innovative approach and commitment to delivering outstanding results for clients. Our award-winning agency is dedicated to redefining the media experience, focusing on creativity, purpose, and the effective use of...


  • New York, New York, United States Volt Full time

    Join Volt's Dynamic TeamVolt is seeking a Marketing Operations Audience Coordinator. In this role, you will be instrumental in driving subscriber growth through strategic planning and execution of user acquisition initiatives via paid media campaigns. The focus of the Paid Media Operations & Tech team is to deliver effective strategies, processes, and...


  • New York, New York, United States Solomon Page Full time

    We are seeking a dedicated Marketing Operations Audience Coordinator for a leading media organization. The Growth Marketing division is focused on enhancing subscriber acquisition for a global streaming service. This team is responsible for the strategic planning, execution, and optimization of user acquisition through paid media initiatives. The Paid Media...


  • New York, New York, United States Solomon Page Full time

    We are seeking a Marketing Operations Audience Coordinator for a leading media organization. The Growth Marketing division is dedicated to enhancing subscriber acquisition for the company's streaming services on a global scale. This team is responsible for the strategic planning, execution, and optimization of user acquisition through paid media initiatives....


  • New York, New York, United States Solomon Page Full time

    We are seeking a Marketing Operations Audience Coordinator to join a leading media organization. The Growth Marketing division is dedicated to enhancing subscriber acquisition for the streaming service on a global scale. This team is responsible for the strategic planning, execution, and refinement of user acquisition through paid media initiatives. The...


  • New York, New York, United States MW Partners Full time

    Position Overview:MW Partners is seeking a dedicated Audience Insights Manager to join our dynamic team. This role is pivotal in enhancing our understanding of audience behavior and improving content delivery strategies.Key Responsibilities:Utilize 4-6 years of expertise in linear television metrics and audience analysis to drive insights.Analyze programming...


  • New York, New York, United States INSPYR Solutions Full time

    Title: Marketing Operations Audience CoordinatorLocation: New York, NY - On site Tuesday, Wednesday and ThursdayDuration: 6 month contract with potential to extendWork Requirements: US Citizen, GC Holders or Authorized to Work in the USJob Overview:The Growth Marketing division is dedicated to enhancing subscriber acquisition for streaming services on a...


  • New York, New York, United States MW Partners Full time

    About the Role:MW Partners is seeking an experienced Audience Insights Manager to join our dynamic team. This position is crucial for driving our understanding of audience behavior and enhancing our programming strategies.Key Responsibilities:Utilize your expertise in linear television metrics and audience analytics to deliver comprehensive insights.Analyze...


  • New York, New York, United States NYU Langone Full time

    NYU Langone Health stands as a premier, patient-focused academic medical institution, recognized for its outstanding clinical services, research initiatives, and educational programs. With over 200 locations across the New York metropolitan area, it includes five inpatient facilities, a dedicated children's hospital, three emergency departments, and a level...


  • New York, New York, United States NYU Langone Full time

    About NYU Langone Health:NYU Langone Health is a premier, patient-focused academic medical institution, recognized for its outstanding clinical services, research, and educational initiatives. With over 200 locations in the New York area, including multiple inpatient facilities, a children's hospital, and a level 1 trauma center, NYU Langone Health is...


  • New York, United States Mediahub Worldwide Full time

    Business OverviewMediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our...


  • New York, New York, United States Hyve Group Full time

    About Hyve GroupAt Hyve Group plc, we believe in the power of community. Our mission is to connect diverse industry sectors through impactful events, innovative online networking platforms, and highly productive meeting programs.With years of experience, we are positioned at the forefront of various industries, dedicated to leveraging our influence to foster...