Audience Engagement Product Manager
2 weeks ago
AdTheorent is in search of a dedicated and data-driven Audience Engagement Product Manager to become a vital part of our expanding team.
Key Responsibilities:
- Lead the product strategy for audience engagement solutions, pinpointing market demands, user challenges, and avenues for advancement.
- Conduct comprehensive user studies to grasp advertiser obstacles and convert them into practical product specifications.
- Work collaboratively with engineering, data analytics, partnerships, and sales teams to design and introduce new audience engagement features and capabilities.
- Partner closely with marketing to develop persuasive messaging and strategies for market entry regarding audience products.
- Evaluate product performance metrics and user insights to discover enhancement opportunities and refine existing functionalities.
- Keep informed about industry developments in audience engagement, data privacy laws, and programmatic advertising.
- Establish and nurture strong connections with key stakeholders in the advertising technology landscape.
Qualifications:
- A minimum of 5 years of professional experience.
- At least 2 years in product management, preferably within the advertising technology sector.
- A proven history of successfully launching and overseeing audience engagement products.
- A thorough understanding of programmatic advertising, data segments, and audience acquisition strategies.
- Strong analytical capabilities with experience in user research, data interpretation, and product performance metrics.
- Exceptional communication and teamwork skills, with the ability to effectively persuade stakeholders across various departments.
- A passion for innovation and a commitment to advancing audience engagement technology.
Preferred Qualifications:
- Experience with machine learning and artificial intelligence in an advertising context.
- Familiarity with OpenRTB protocols and programmatic integrations.
- Experience in developing and managing product roadmaps.
Benefits:
Compensation Range: $105-140K base salary plus a potential 20% bonus. We provide comprehensive health coverage, generous paid time off, and a highly regarded office culture.
The salary range mentioned reflects AdTheorent's current evaluation for this position. The confirmed compensation will be based on experience, education, skills, and other relevant factors. We are committed to fostering a diverse and inclusive environment and encourage all qualified candidates to apply.
We are an Equal Opportunity Employer, dedicated to promoting community, inclusion, and diversity within our organization.
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