Media Strategy Manager

1 week ago


New York, United States RTA US Full time
Job DescriptionJob DescriptionRussell Tobin's client, a social media services company is hiring a Media Strategy Manager
to work remotely

Apply Now
Employment Type: Contract/Remote
Pay rate: $70-$75/hr. DOE

Responsibilities:
• Develop measurable, media strategies and plans grounded in objectives and audience insights, to deliver innovation and business outcomes
• Leverage quantitative and qualitative insights from research and analysis to form best practices and influence media, measurement and audience strategies, while also informing tactical planning, execution and optimization
• Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR and partnerships teams as media’s subject matter expert to develop impactful, integrated work
• Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution
• Partner with external media agency to drive cohesive media planning and execution across key markets
• Effectively analyze campaign performance against goals for ongoing campaign reporting and marketing leadership visibility
• Establish operational best practices around plan development, media investment management, systems and tools and streamlined measurement

Required Skills:

• Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders
• Proven experience working both strategically as well as in an executional capacity to build and deploy optimization strategies and learning roadmaps
• Proven experience managing agency partners to budget, structure, and optimize campaigns
• Proven experience in structuring ongoing media learning agendas to gain learnings that improve campaign performance, iteratively
• Passionate about breaking new ground by experimenting with new media approaches to tackle business challenges and priorities ( Heavy emphasis on Digital, Social and Influencer)
• Experience within both agency and client organizations
• Experience working in a fast-paced, ambiguous environments, with ability to multitask effectively
• Experience working directly with creative teams to integrate creative ideas/strategy with media strategy and channel selection
• Experience working directly with data science and/or data analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
• Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

Requirements:

• 8+ years of experience in managing and executing large scale consumer campaigns and long-term brand building through an integrated media mix

Benefits that Russell Tobin offers:
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 
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