Media Planning Specialist, Strategy and Innovation
6 days ago
Job Summary
The Senior Associate, Strategy and Operations will play a key role in supporting the Strategy team in developing and executing media plans that drive business growth for our clients in the healthcare industry. As a member of the Publicis Health Media team, you will be responsible for analyzing market trends, identifying opportunities, and developing strategic recommendations to drive business results.
Key Responsibilities
- Support the development and execution of media plans that align with client business objectives
- Analyze market trends and competitor activity to identify opportunities for growth
- Develop strategic recommendations to drive business results and improve client outcomes
- Collaborate with cross-functional teams to ensure seamless execution of media plans
- Provide data-driven insights and analysis to inform media planning decisions
- Stay up-to-date on industry trends and developments to ensure the team is equipped with the latest knowledge and best practices
Requirements
- 2+ years of experience in media planning or a related field
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop strategic recommendations
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong understanding of media planning principles and practices, including market research and analysis
- Proficiency in Microsoft Excel and other data analysis tools
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