Director of Media Planning and Strategy

4 days ago


New York County New York, United States Publicis Health Media Full time
About the Role

The Associate Director, Media Planning & Strategy is a key member of our team at Publicis Health Media, responsible for defining daily functional management of client needs and leading the day-to-day work of the Strategy team.

Key Responsibilities
  • Develop and implement media strategies that meet client objectives
  • Provide input to clients to help shape their marketing priorities
  • Develop and maintain daily relationships with clients on assigned brands
  • Oversee overall media strategy, approach, and plan on each account
  • Manage the media channel mix and initial budget allocation & rationale
  • Represent the interests of other capability teams in client and agency partner meetings
  • Collaborate with internal leaders to ensure strategic agreement of deliverables with client needs
  • Pursue continuous improvement of self, team, and client deliverables
  • Contribute to new business and organic growth efforts
Requirements
  • Deep understanding of the HCP (Health Care Professional) audience
  • Expertise in different media research tools
  • Ability to manage a team of direct and indirect reports
  • Strong communication and leadership skills
  • Ability to work in a fast-paced environment

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