Media Strategy Assistant Manager

2 weeks ago

New York, New York, United States 001 - Revlon Consumer Products LLC Full time
Job Overview

At Revlon, we are dedicated to creating beauty innovations that inspire confidence and ignite joy in everyday life.

With a rich history of breaking beauty boundaries, Revlon has been at the forefront of product innovation since its inception. Our legacy includes pioneering the first opaque nail enamel and long-wear foundation, establishing us as a leader in high-quality beauty products. Our diverse portfolio features iconic brands such as Revlon, Elizabeth Arden, Almay, and many more, available globally through various retail channels.

We embrace change and celebrate diversity, championing our employees and consumers alike.

Position Summary:

The Assistant Manager, Media will play a crucial role in developing, executing, and managing Revlon North America's paid media strategies across all brands.

Key Responsibilities:

  • Assist in crafting and implementing comprehensive paid media strategies to elevate our brands and products, focusing on objective setting, audience targeting, and channel selection.
  • Collaborate with cross-functional teams, including Brand Marketing, Insights Analytics, and Digital Marketing, to drive integrated marketing initiatives across all consumer touchpoints.
  • Identify brand partnerships and activations that resonate with cultural trends and fulfill communication objectives.
  • Support the Media Agency of Record in the execution of paid media plans.
  • Utilize data analytics tools to derive insights, monitor key performance metrics, and provide recommendations for enhancing campaign effectiveness.
  • Encourage media innovation and implement thoughtful testing strategies across digital platforms.
  • Stay informed on marketplace trends and provide actionable insights to drive thought leadership.
  • Manage media budgets and collaborate with Finance/Operations teams.
  • Serve as the internal contact for media invoicing and vendor payments.
  • Organize and maintain key team documents to streamline processes and enhance efficiency.

Candidate Profile:

  • Enthusiastic about the evolving media landscape and consumer behavior.
  • Proficient in extracting actionable insights from marketing analytics.
  • A quick learner who thrives in a dynamic environment and possesses a strong desire for continuous learning.
  • Capable of managing multiple priorities and deadlines effectively.
  • A collaborative team player who understands the cross-functional implications of business decisions.
  • Highly organized with a proactive approach and self-direction.

Qualifications:

  • Bachelor's degree required.
  • 2-3 years of experience in media and/or integrated marketing, preferably in an agency or brand setting.
  • Strong project management skills and ability to foster relationships with stakeholders.
  • Experience in media analytics, including brand lift and site analytics.
  • Demonstrated creativity, curiosity, and critical thinking abilities.
  • Ability to prioritize and manage overlapping workstreams in a fast-paced environment.

Revlon offers competitive compensation and a comprehensive benefits package, including medical, dental, and vision coverage, as well as retirement savings plans and paid time off.

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