Media Strategy Assistant Manager

1 week ago

New York, New York, United States 001 - Revlon Consumer Products LLC Full time
Job Overview

At Revlon, we are dedicated to creating beauty innovations that inspire confidence and bring joy to our consumers daily.

Our company has a rich history of breaking beauty barriers, starting with the launch of the first opaque nail enamel in 1932 and the introduction of the first long-wear foundation. Revlon has consistently delivered high-quality product innovation and sophisticated glamour. With brands like Elizabeth Arden and Almay, we have been at the forefront of beauty since the 1920s.

Today, Revlon continues to thrive as a leading global beauty enterprise, offering a diverse portfolio that includes some of the most iconic brands in color cosmetics, skin care, hair care, personal care, and fragrances. Our products are available worldwide through various retail channels, including prestige, professional, mass, and direct-to-consumer.

We celebrate our heritage, embrace change, and promote diversity within our workforce. We value our employees and our consumers alike.

Position Summary:

The Assistant Manager, Media will be instrumental in the development, execution, and oversight of our paid media strategies for Revlon North America, encompassing both the US and Canada across all brands.

Key Responsibilities:

  • Assist in the formulation and implementation of comprehensive paid media strategies aimed at promoting our brands and products, including setting objectives, developing target audiences, and selecting appropriate channels and partners.
  • Collaborate effectively across various departments, including Brand Marketing, Insights Analytics, Sales, and Digital Marketing, to create integrated marketing plans that engage consumers at all touchpoints.
  • Identify and foster brand partnerships and activations that are rooted in insightful data, culturally relevant, and aligned with our communication goals.
  • Support the Media Agency of Record in the development and execution of paid media initiatives.
  • Utilize data analytics tools to extract insights, monitor key performance metrics, and provide recommendations for enhancing campaign efficiency and effectiveness, ensuring alignment with campaign KPIs and sales objectives.
  • Drive media innovation and implement thoughtful testing and learning strategies across digital media platforms.
  • Stay informed about marketplace and cultural trends, offering actionable insights and strategic direction.
  • Manage ongoing media budget oversight and collaborate with Finance and Operations teams.
  • Act as the primary contact for all media invoicing and vendor payments.
  • Maintain and organize essential team documents, including budget processes, flowcharts, creative specifications, and reporting calendars, while continuously seeking opportunities to optimize workflows.

Candidate Profile:

  • Enthusiastic about the dynamic media landscape and consumer behavior.
  • Analytical thinker with the ability to derive actionable insights from comprehensive marketing analytics.
  • A quick learner who thrives in a fast-paced environment, exhibiting a strong desire for knowledge and curiosity.
  • Skilled in multitasking, capable of managing competing priorities and deadlines.
  • A collaborative team player who understands the cross-functional implications of business decisions.
  • Highly organized, demonstrating initiative, assertiveness, and self-direction.

Qualifications:

  • Bachelor's degree required.
  • 2-3 years of experience in media and/or integrated marketing, preferably within an agency or brand environment.
  • Experience in an agency setting is preferred.
  • Strong project management skills and ability to collaborate across functions; proven track record of building relationships with stakeholders.
  • Proficient in deriving insights and applying them to media strategies and plans.
  • Experience in media analytics, including brand lift studies and site analytics.
  • Demonstrated creativity, curiosity, and critical thinking abilities.
  • Ability to prioritize multiple projects and work effectively in a fast-paced setting.

Revlon offers competitive compensation and a comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and a 401k Retirement Savings Plan, among other perks.

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