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Senior Associate in Media Strategy

2 months ago

New York, New York, United States Publicis Health Media Full time

Job Overview

The Senior Associate in Media Strategy plays a crucial role in assisting the Strategy team with the selection of media channels and programs, adhering to the defined strategic media framework. This position is accountable for the precision of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor of Strategy or the Associate Director of Strategy.

This position operates in a hybrid model, necessitating three days of in-office attendance each week. If selected for an interview, your recruiter will provide further details, including any required reasonable accommodations.

Key Responsibilities:

In this role, you will support the strategy team and gain insights into managing the media planning process comprehensively:

  • You will apply your financial management expertise.
  • You will be assigned to one or multiple client accounts, gaining experience in transitioning between them.
  • You will develop a foundational understanding of the role media channels play in a strategic plan.
  • Your objective is to achieve proficiency in various media research tools and software.
  • You will possess a basic understanding of the competitive landscape and how to extract relevant data.
  • You will collaborate with cross-functional teams.
  • You will gather audience and competitive insights.
  • You will compile updates and present internal status reports to the team.
  • You will ensure media Flowcharts align with financial documentation.
  • You will create and maintain Creative Asset Trackers and develop accurate Traffic Workbooks.
  • You will proactively identify and address potential issues.

Required Qualifications:

  • A minimum of 2 years of experience in media planning.
  • At least 1 year of experience with Excel, capable of managing complex spreadsheets.
  • Familiarity with standard media research and planning tools (e.g., Clear Decisions).