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Media Strategy Planner

2 months ago

New York, New York, United States Platform at Publicis Full time
Job Overview

Company Overview:
Platform at Publicis is a tailored agency solution for a leading global client, focusing on the integration of Media, Data, and Technology to enhance consumer engagement. Our team comprises over 600 specialists worldwide, dedicated to fostering client growth through innovative strategies that create impactful consumer experiences.

Position Summary:

We are seeking a Media Strategy Planner to assist in the daily operations of Media Planning and Strategy for a prominent entertainment client. This role involves collaborating with a team to develop, implement, and manage media strategies, reporting directly to the Supervisor/AMD, Strategy.

Key Responsibilities:
  • Contribute to the formulation and execution of strategic initiatives within the functional area.
  • Develop media strategies and recommendations under the guidance of supervisors.
  • Present media plans, ensuring regular updates and maintenance of objectives and strategies.
  • Oversee reports and conduct competitive analysis using Strategy software to evaluate competitors' media schedules, interpret data, and derive insights.
  • Prepare flowcharts and budgets to support media plan development and ongoing management.
  • Issue buying specifications and guidelines to buyers, including delivery goals and budget parameters for negotiations.
  • Review and confirm media purchases to guarantee proper execution.
  • Engage with vendors to assess the value and relevance of media channels for client media plans.
Qualifications:
  • B.A. or B.S. degree, preferably in Marketing, Advertising, or a related discipline.
  • Minimum of 1 year of experience in media planning or strategy.
  • Experience in an agency setting is highly desirable.
  • Proficient in Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, and other relevant tools.
  • Basic understanding of cross-channel media, with a strong curiosity and passion for the client's business.
  • Ability to quickly learn new proprietary software and processes.
  • Excellent written and verbal communication skills, capable of presenting to clients and maintaining internal documentation.
  • Detail-oriented with strong follow-through, able to manage multiple tasks and work effectively under tight deadlines.
  • Proficient in project management, resource allocation, and stakeholder engagement.
  • Able to assist others in resolving complex issues.

Additional Information:
All information will be kept confidential in accordance with EEO guidelines. Compensation and benefits will be discussed during the interview process.