Content Marketing Specialist

2 weeks ago


San Francisco, California, United States BruntWork Full time

BruntWork | Part time: less than 35 paid hours per week

  • Work Timezone - Must be a City eg London, San Francisco, California
  • Remote Job
  • TestTrack General Test
  • Industry Other
Position Overview

This role is designed for a remote setting.

Schedule:

  • Part-time commitment
  • 20 hours weekly or 4 hours daily
  • Monday to Friday
  • Flexible hours between 9:00 AM - 6:00 PM San Francisco (12:00 AM to 9:00 AM Manila Time)

Client location or time zone: San Francisco, CA, USA - PDT

Company Overview: We are a forward-thinking US-based cryptocurrency platform that is reshaping the digital finance sector. Our organization is at the cutting edge of innovation, providing advanced staking services and crypto-backed lending solutions. As a rapidly expanding startup in the decentralized finance (DeFi) space, we are in search of a creative and strategic digital marketer to help define our narrative, enhance our brand presence, and propel our growth.

Role Description:

We are looking for a multifaceted Digital Content Marketer with a strong emphasis on content development and strategic planning. In this position, you will be responsible for crafting and executing a content marketing strategy aimed at elevating our brand across diverse digital platforms, especially LinkedIn and Twitter. You will have the chance to create engaging content that simplifies intricate financial concepts, fosters engagement, and aids in lead generation. This role is perfect for a creative individual with a passion for digital marketing and a keen interest in the cryptocurrency industry.

Key Responsibilities:

  • Content Strategy & Development: Formulate and execute a content marketing strategy that aligns with our organizational objectives.
  • Social Media Oversight: Create, schedule, and manage posts on LinkedIn and Twitter to maximize engagement and reach.
  • Thought Leadership Creation: Develop thought leadership content that clarifies complex cryptocurrency and finance topics.
  • Lead Generation Content: Design materials that attract and convert inbound sales leads.
  • Team Collaboration: Collaborate closely with the team to ensure content consistency and alignment with core messaging.
  • Trend Analysis: Stay informed on cryptocurrency and blockchain trends to guide content creation.
  • Performance Evaluation: Assess content performance and refine strategies to enhance engagement.
  • Platform Diversification: Investigate opportunities to broaden content marketing efforts to additional platforms (e.g., blogs, email marketing).
Qualifications
  • Demonstrated experience in digital marketing, particularly in content creation and social media management.
  • Outstanding writing abilities, with a talent for simplifying and articulating complex subjects in an engaging and accessible manner.
  • Thorough understanding of LinkedIn and Twitter best practices for engagement.
  • Strong command of the English language and grammar.
  • Self-driven, independent worker capable of consistently meeting deadlines.
  • Desire to learn about cryptocurrency, blockchain technology, and decentralized finance.
  • Innovative thinker with the capacity to produce content that resonates with audiences.
  • Flexibility to adjust work hours to align with US time zones.
  • Familiarity with cryptocurrency concepts is advantageous, but not mandatory – we value your ability to learn and adapt swiftly.


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