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Content Marketing Strategist

2 months ago

San Jose, California, United States Invenia Group Full time

Invenia Group is partnering with a leading manufacturer in the field of scientific reagents, instruments, and services dedicated to advancing scientific research.

Their focus encompasses areas such as next-generation sequencing, gene discovery, editing, and proteomics, among others.

As the organization grows, they are looking for a talented Content Marketing Specialist to become part of their dynamic team.

This role is office-based.

Candidates will join a reputable organization that emphasizes employee welfare, professional development, and career advancement.

Position Overview:
The selected candidate will be responsible for crafting engaging, audience-focused content across various marketing platforms, including digital, social media, email, and print.

You will take the lead on projects and generate content, working collaboratively with team members to execute marketing campaigns and analyze outcomes to refine future efforts.

This role fosters an environment of creativity and innovation, encouraging the exploration of new ideas.

Your contributions will be vital in enhancing the company's brand presence through the production of high-quality, informative, and engaging content distributed across multiple marketing channels.

Key Responsibilities:
Design, implement, and assess promotional strategies effectively.

Create customized web content for clients, including technical documents, product descriptions, FAQs, blogs, webinars, and marketing materials for diverse audiences.

Develop compelling email communications such as announcements, newsletters, and updates to engage recipients.

Design and improve PowerPoint presentations tailored for various audiences.

Collaborate with internal and external creative professionals, including graphic designers, videographers, and animators, to produce captivating video and audio content, such as interviews, tutorials, and podcasts.

Generate both electronic and print materials for conferences, whether virtual or in-person.

Oversee social media initiatives, curating engaging content for platforms like Facebook, LinkedIn, and Twitter.

Enhance marketing materials created by colleagues.

Work closely with graphic designers to develop innovative visual content.

Encourage cross-departmental communication to achieve project goals efficiently.

Present comprehensive reports with actionable insights to improve future marketing strategies.

Suggest improvements to marketing content and processes.

Revise existing marketing materials and explore new methods for content repurposing.

This position does not include supervisory responsibilities.

Qualifications:
A Master's degree or PhD in Molecular Biology or a related life sciences discipline is required.

We are looking for candidates with experience in marketing and/or technical writing within the life sciences sector.

Compensation:
The position offers a competitive salary range, complemented by a performance-based bonus and comprehensive benefits package.