Manager, Digital and Content Marketing

Who we are

Cartus is leaning into its essence, Where Mobility Meets Agility. As an industry leader, we deliver the full spectrum of global talent mobility and corporate relocation solutions to organizations of all sizes across the world. These include more than a third of Fortune 100 companies as well as hundreds of clients with small-to-midsize programs.

Cartus is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), which is on a mission to empower everyone's next move. Home to some of the most recognized brands in real estate-including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA, and Sotheby's International Realty-the Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.

What you'll do

We are seeking a dynamic digital marketing maven and content creator with a B2B or enterprise product/service background to join our global branding and communications team. This role would report to our director of branding & communications. On any given day, the person we hire for this role might find themselves:

• Working closely with the Cartus branding & comms team (your direct peers) and cross-functional subject matter experts to develop short- and long-form multichannel content to support Cartus lead generation/nurturing activities and elevate our reputation for industry thought leadership, including but not limited to blog posts, podcasts, white papers, survey reports, video scripts/storyboards, product marketing materials, webinars, and social media campaigns
• Collaborating with the Cartus web team and third-party agency partners to:
• Help develop and manage buyer personas and journeys
• Develop and manage lead generation and nurture strategies and campaigns using our marketing/email automation platform
• Continue optimizing 's Front End UX/UI and Back End capabilities
• Manage short- and long-term SEO strategy
• Create landing pages to support paid and earned digital campaigns
• Update native and Embedded content and resources
• Partnering with our external agency of record to build and refine our paid media campaigns, deploying tactics for brand awareness, demand generation, lead conversion, and other top-of-funnel tactics
• Coordinating with external and internal partners and data sources to deliver validated analytics and reporting around digital lead generation/attribution, web traffic, and other evergreen and campaign-specific KPIs
• Researching and presenting on the latest trends and best practices in digital marketing
• As needed, writing and developing other thought leadership content in partnership with our external communications team
• Occasionally, proofreading/editing content for other branding and communications deliverables
• Rarely, traveling for industry or team events (1-2x/year)

Who you are

We might be talking about YOU if you

• Are motivated by the challenge of melding the creative with the quantitative to develop, implement, and optimize Cartus' short- and long-term digital marketing and content strategy
• Are not afraid to initiate change when you see opportunities, even at the cost of short-term discomfort
• Are an outstanding written and verbal communicator
• Have a growth mindset to adopt challenge, learn from failure, and understand that setbacks are opportunities for growth
• Have 3+ years of hands-on experience building, executing, and analyzing a full-stack digital marketing and content strategy, including website copy/information architecture, landing pages, SEO/SEM, paid media, marketing automation/email marketing/CRM management, digital analytics/ROI calculations, and other digitally driven lead-generation and -nurturing activities
• Have 3+ years of experience of writing and developing short- and long-form content and thought leadership across multiple formats and channels as described previously
• Are familiar with any of the following digital platforms, their capabilities, and their optimization tactics: Contentful (our CMS), Salesforce Marketing Cloud Account Engagement (our CRM-formerly known as Pardot), Google Analytics, Google Tag Manager, SEMRush, Google Search Console, etc.
• Are willing to jump in anywhere else you might be needed to support our mini-but-mighty mob of merry marketeers (eg, event marketing, award applications, etc.)

What you'll bring to the table

Must-haves:

• Bachelor's degree in marketing or related field, or an equivalent combination of education and experience
• 3+ years of experience in digital marketing and content/strategy development
• Strong communication skills, especially virtual presentations and written communications
• Strong analytical skills and ability to use data to drive decision-making
• Minimum home Internet speeds of 50 Mbps download and 7 Mbps upload (not reimbursed)
• 2-3 professional references available upon request
• 2-3 professional writing/project samples that you feel best demonstrate your ability to perform the work described to this point (please include as links within or as an addendum to your formal resume when you apply)

Nice-to-haves:

• B2B or enterprise product/service experience
• Technical proficiency/direct experience in digital media attribution and pixel tracking, with a solid understanding of how to implement, analyze, and optimize pixel technology for effective tracking and measurement of earned and paid advertising campaigns
• Comfort operating in a 99% virtual team environment (we use MS Teams)
• Familiarity with digital project management/Kanban tools (we use Hive)

Perks and benefits

• Flexible working arrangements: Fully remote working and flex-scheduling, as needed, to make sure work works for your life and not the other way around
• Career development: LinkedIn Learning, numerous internal learning & development programs and courses (both within Cartus and as part of the Anywhere family), employee resource groups (ERGs)
• Paid time off: unlimited vacation, generous sick leave, and double-digit company-wide holidays every year
• Health and welfare: Medical, Dental, Vision insurance; Mental Health & Wellness programs; Life Insurance
• Financial benefits: 401k, HSAs, HRAs & FSAs provided; tuition reimbursement

A final note to candidates

Finally, please note that while this position is a full-time, 100% US-based remote role, the ideal candidate will reside in the Eastern United States-though exceptions may be made for outstanding candidates in other US time zones willing to flex (not increase) their hours as needed.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Cartus ) is leaning into its essence, Where Mobility Meets Agility. With nearly 70 years in operation, Cartus is an industry leader in global talent mobility and corporate relocation services. Cartus manages all aspects of an employee's move across 190+ countries to facilitate a smooth transition in what otherwise may be a stressful process. The company supports hundreds of corporate and government clients-including more than a third of Fortune 100 companies-with domestic and international mobility, recruitment and talent management, outsourcing, policy consulting and DEI mobility solutions, international assignment compensation and gross-up services, remote and hybrid workforce solutions, and language and intercultural solutions. Cartus is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc ) . (NYSE: HOUS) is moving the real estate industry to what's next. A leader of integrated residential real estate services, Anywhere includes franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. The diverse Anywhere brand portfolio includes some of the most recognized brands in real estate Better Homes and Gardens Real Estate ), CENTURY 21 ), Coldwell Banker ), Coldwell Banker Commercial ), Corcoran ), ERA ), and Sotheby's International Realty ) .

Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Anywhere fuels the productivity of its approximately 182,900 independent sales agents in the U.S. and approximately 133,100 independent sales agents in 117 other countries and territories, helping them build stronger businesses and best serve today's consumers.

At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network - and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.

You'll do work that has meaning, changes lives, and impacts communities. Here you can build a career across leading brands and businesses, have real meaningful impact, and connect with those who are just as passionate about making dreams possible.

We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value inclusion - respecting backgrounds, cultures, perspectives, and beliefs. Read more about our company's inclusion efforts in our annual Corporate Social Responsibility Report ) .

We are consistently recognized as an employer of choice by various organizations including

• TIME World's Best Companies
• Fortune's Most Innovative Companies
• Forbes World's Best Employers
• Forbes Best Employers for Diversity
• Forbes World's Top Companies for Women
• Newsweek Most Trustworthy Companies in America
• Ethisphere World's Most Ethical Companies

EEO Statement: EOE including disability/veteran

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