Content Marketing Lead

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About This Role

We seek an experienced content marketer to elevate our content program and drive measurable business outcomes. This role demands a blend of editorial expertise, strategic vision, and data-driven rigor. You will be responsible for overseeing high-quality global content, fostering strategic partnerships, and delivering exceptional content that reinforces Faire's brand credibility, builds trust, and cultivates customer loyalty. This position will report into the Head of Brand Marketing, contributing directly to customer acquisition and strengthening relationships with existing customers.

What You'll Do

• Editorial Oversight: Lead and manage all Faire-produced content, ensuring consistency with our brand voice, tone, and quality standards.
• Resource Management: Effectively manage editorial resources, including contract editors and writers.
• Editorial Calendar: Maintain and manage Faire's editorial calendar, ensuring timely and impactful content delivery.
• Customer Acquisition: Partner with SEO to identify new audiences and conversion opportunities, research and co-develop new customer curriculums, and create thought leadership content.
• Data-Driven Trends Content: Become the in-house expert for identifying trends and patterns within Faire's proprietary data, concept and archetype data-led stories and projects, and oversee data analysis for quarterly customer-facing shopping trends reports.
• Cross-Functional Collaboration: Collaborate with various teams to develop and execute editorial programs, including customer case studies, customer stories, and product education.

Qualifications

• Experience: 8+ years of content marketing or editorial experience across various digital media, preferably targeting small businesses.
• Customer Focus: Strong customer curiosity and empathy, with a deep understanding of what resonates with audiences and the ability to develop insights that generate headlines.
• Distribution Mindset: Motivated to expand the reach and discovery of content, with a keen eye for identifying opportunities for further distribution.
• Excellent storytelling, writing, and editing skills: demonstrating a proven ability to craft compelling content that resonates with target audiences.
• Lead Nurturing: Familiarity with lead-nurturing practices to attract and build audiences with hyper-relevant content.
• Relationship Building: Experience building trusted relationships with executives and stakeholders, fostering collaboration and alignment across various teams.
• Measurement and Analytics: Deep understanding of how to measure content's impact and connect it to business outcomes, using data-driven insights to optimize content strategies.
• Platform Expertise: Experience with principles and platforms for blog production, SEO, and content management, ensuring seamless content delivery across various channels.
• Program/Process Management: Proven ability to manage complex projects and processes, ensuring timely delivery of high-quality content.
• Data-Driven Rigor: Passion for results and a bias towards execution, using data-driven insights to inform content strategies and measure their impact.
• Leadership and Management: Strong leader and manager, effectively designing, hiring, and managing partner/freelance relationships.
• Global Mindset: Ability to think globally and create content specific to European markets, adapting content strategies to resonate with diverse audiences.

Salary Range

San Francisco*: the pay range for this role is $153,500 to $211,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Faire's flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work–whether that's mainly in the office, remotely, or a mix of both.

Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible for each option.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you'll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We're backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form )