Senior Manager, Wholesale Marketing

1 month ago


Costa Mesa, California, United States VF CORPORATION Full time

Join an Iconic Brand

Founded in 1966, Vans is the original action sports footwear company renowned for its authenticity and creativity. Rooted in four pillars - action sports, music, art, and street culture - Vans thrives on impacting communities and empowering individuals to be their unique selves. At Vans, inclusivity and creativity drive our culture, setting us apart and influencing everything we do.

Role Overview

As part of the WHSL Marketing team, this role focuses on developing and executing account-specific marketing programs across various consumer categories such as lifestyle, outdoors, and skate. Collaborating cross-functionally to align product priorities with marketing support through GTM touchpoints, the ideal candidate will have a passion for collaboration and a consumer-first mindset to bring impactful stories to life in the marketplace.

Key Responsibilities

  • Lead the account marketing team to create fresh and transformative marketing plans for wholesale distribution.
  • Collaborate with regional teams to develop and implement marketing plans by consumer category.
  • Manage account-specific budgets to plan, execute, and analyze marketing strategies effectively.
Qualifications and Skills
  • 5-7 years of related professional experience.
  • Comprehensive understanding of traditional and digital marketing channels.
  • Strong communicator with the ability to work collaboratively and think creatively.
  • Detail-oriented team player with strong project management skills.
Cultural Values

At Vans, we celebrate diversity, respect, connection, openness, and authenticity. Our inclusive and diverse workplace fosters a culture of belonging where associates can bring their authentic selves to work every day.

Company Information

Vans is a part of VF Corporation, one of the world's largest apparel, footwear, and accessories companies. VF Corporation aims to power sustainable and active lifestyles for the betterment of people and the planet, uniting global associates across all brands toward this shared purpose.

Join Us

If you are looking to make a meaningful impact in a dynamic and creative environment, join us at Vans and be a part of a culture that values empowerment, collaboration, and individuality.

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