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Senior Marketing Manager for Financial Solutions

2 months ago


Costa Mesa, California, United States Experian Full time
Job Overview

Company Overview:
Experian is a leading global data and technology organization that empowers individuals and businesses around the globe. Our mission is to transform lending practices, combat fraud, streamline healthcare, develop marketing solutions, and provide profound insights into the automotive sector, all through our unique blend of data, analytics, and software capabilities.

With operations spanning multiple sectors, including financial services, healthcare, automotive, agribusiness, and insurance, we are committed to investing in our workforce and cutting-edge technologies to harness the full potential of data. As a proud member of the FTSE 100 Index listed on the London Stock Exchange, we employ approximately 22,500 individuals across 32 countries, with our corporate headquarters located in Dublin, Ireland.

Role Description:

The Product Marketing team is integral to crafting impactful positioning and messaging for Experian's offerings. As a Senior Product Marketing Manager, you will report directly to the Senior Vice President of Product Marketing and take ownership of a portfolio of products within the Experian Financial Services division. Collaborating closely with Product Management, you will synthesize market insights, analyze the competitive landscape, and align with our product strategy.

Your responsibilities will include:

  • Executing go-to-market strategies for new product launches, including value positioning and messaging frameworks.
  • Creating compelling content and programs that enhance customer engagement, acquisition, and adoption.
  • Building awareness and demand for our product suite through effective collaboration with various internal teams and external partners.
  • Conducting win/loss analyses and gathering client feedback to refine product positioning and messaging.
  • Leading a small team of contributors to drive marketing initiatives.
Qualifications:
  • A minimum of 8 years of experience in product marketing, solutions marketing, or a related field.
  • Proven track record in B2B SaaS marketing, particularly within the FinTech or financial services industries.
  • Experience working with complex products and serving as a trusted advisor to both product and sales teams.
  • Adept at navigating a geographically dispersed organization with a focus on online collaboration.
Benefits:
  • Competitive compensation package with performance-based bonuses.
  • Comprehensive benefits including medical, dental, vision, and a matching 401K plan.
  • Flexible work arrangements, including remote, hybrid, or in-office options.
  • Generous time-off policies, including vacation, sick leave, and volunteer time off.

Additional Information:
At Experian, we celebrate diversity and prioritize our people. Our culture is built on principles of inclusion, work-life balance, personal development, and community engagement. Recognized as a Great Place to Work in 24 countries, we value innovation and believe that our diverse workforce is key to our success. We are committed to providing equal opportunities and accommodating individuals with disabilities or special needs.