Principal Product Marketing Specialist

2 weeks ago

Costa Mesa, California, United States Experian Full time
Job Overview

Company Overview:
Experian is a worldwide leader in data and technology, dedicated to creating opportunities for individuals and businesses globally. Our mission is to transform lending practices, combat fraud, streamline healthcare, develop marketing solutions, and provide deeper insights into the automotive sector, all through our unique blend of data, analytics, and software. We empower millions to achieve their financial aspirations while saving time and resources.

With operations spanning various sectors including financial services, healthcare, automotive, agribusiness, and insurance, we are committed to investing in our workforce and cutting-edge technologies to harness the potential of data. As a FTSE 100 Index company listed on the London Stock Exchange, we employ over 22,500 professionals across 32 countries, with our corporate headquarters located in Dublin, Ireland.

Role Description:

The Product Marketing team is tasked with crafting effective positioning and messaging for Experian's offerings that are clear, impactful, and engaging. This function acts as a strategic ally to advocate for and promote Experian's products in the marketplace, educating clients and integrating strategic messaging into compelling content and initiatives that drive customer engagement, acquisition, and retention.

As a Senior Product Marketing Manager, you will report directly to the Senior Vice President of Product Marketing and take ownership of a portfolio of products within the Experian Financial Services division. You will collaborate closely with Product Management teams, synthesizing insights from market trends, competitive analysis, and our product strategy. Your role will involve launching new products through comprehensive go-to-market strategies, value positioning, messaging frameworks, and sales enablement initiatives. You will engage with various stakeholders within the organization and external partners to generate awareness and demand for our product suite.

Key Responsibilities:

  • Develop a thorough understanding of the market landscape, buyer personas, and competitive dynamics.
  • Facilitate the creation and upkeep of essential materials, including a repository of internal and external product content (e.g., presentations, case studies, videos, product sheets, whitepapers).
  • Craft compelling product messaging that resonates with target audiences.
  • Collaborate with cross-functional teams including engineering, product management, marketing, and sales to execute go-to-market campaigns and enhance product adoption.
  • Conduct win/loss analysis and gather client feedback to derive insights that refine product positioning and messaging, providing actionable recommendations to inform sales and product strategies.
  • Potentially oversee one individual contributor in this role.
Qualifications:
  • 8+ years of experience in product marketing, solutions marketing, strategy, or a related field.
  • Proven track record in B2B SaaS marketing within the FinTech or financial services industries.
  • Experience collaborating with technical or complex products as a trusted partner to both product and sales teams.
  • Adept at navigating a geographically distributed organization where a significant amount of interaction occurs online.
Additional Information:

Benefits:

  • Competitive compensation package and bonus structure.
  • Comprehensive benefits including full medical, dental, vision, and a matching 401K plan.
  • Flexible work arrangements, including remote, hybrid, or in-office options.
  • Generous time-off policies, including volunteer time off, vacation, sick leave, and 12 paid holidays.

Company Culture:
At Experian, we celebrate diversity and prioritize our people. Our commitment to DEI, work-life balance, professional development, authenticity, engagement, collaboration, wellness, and recognition sets us apart. Our people-first approach has earned us accolades as a Great Place To Work in 24 countries, recognition as one of FORTUNE's Best Companies to Work For, and a high rating on Glassdoor.

Experian is an Equal Opportunity and Affirmative Action employer. We believe that innovation is driven by a diverse workforce, and we are committed to creating an inclusive environment where everyone can thrive.

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