Retention Marketing Lead
6 days ago
We are seeking a highly experienced Senior Manager to lead our customer loyalty and engagement efforts. As a key member of our eCommerce team, you will be responsible for developing and executing strategies to drive customer retention and lifetime value.
Key Responsibilities- Lead the development and execution of customer retention and loyalty programs across Email, SMS, and App Push channels.
- Collaborate with our Marketing organization and eCommerce team to drive revenue growth and achieve commercial goals.
- Partner with our Consumer Insights and Analytics organization to define consumer segments and targets.
- Work closely with our IT organization to evolve and grow our retention channels.
- 7+ years of experience in retention marketing and customer loyalty.
- Deep understanding of consumer and commercial KPIs.
- Experience defining consumer segments and working with large datasets.
- Strong communication and leadership skills.
- Knowledge of tools such as SalesForce, Jira, Confluence, and Google Analytics.
We offer a comprehensive benefits package that includes medical, dental, and vision coverage, as well as a 401(k) matching program. We also provide opportunities for professional growth and development.
About VF CorporationVF Corporation is a global leader in the design, production, and distribution of branded lifestyle apparel, footwear, and accessories. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet.
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Costa Mesa, California, United States VF Corporation Full timeAbout the RoleWe are seeking a highly experienced Senior Manager to lead our customer loyalty and engagement efforts. As a key member of our eCommerce team, you will be responsible for developing and executing strategies to drive customer retention and lifetime value.Key ResponsibilitiesLead the development and execution of customer retention and loyalty...
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