Director, Marketing Campaign Operations

4 weeks ago

Philadelphia, Pennsylvania, United States GlaxoSmithKline Full time
Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street
Posted Date: Aug

We are seeking an experienced and strategic Director of Marketing Campaign Operations to lead and enhance our email marketing efforts. This role is crucial in developing and executing our email marketing strategy, managing day-to-day operations, and delivering high-impact campaigns. Additionally, the Director will focus on improving operational efficiency and effectiveness within Marketing, emphasizing change management, scalability, best practices, and continuous improvement. Building and maintaining strong relationships with the Marketing leadership team will be essential for this role.

Key Responsibilities:
  • Strategy Development: Develop and implement an email marketing strategy that aligns with GSK's business goals and digital experience objectives. Focus on creating personalized, compliant, and impactful email campaigns that drive engagement with healthcare professionals and patients.
  • Operational Efficiency & Effectiveness: Lead initiatives to enhance operational efficiency and effectiveness within the Marketing department. Emphasize change management, scalability, and continuous improvement to streamline processes and maximize the impact of email marketing activities.
  • Best Practices & Continuous Improvement: Establish and promote best practices for email marketing. Use data-driven insights and industry trends to drive continuous improvement and ensure the effectiveness of email campaigns
  • Omnichannel Integration: Collaborate with teams across various marketing channels (e.g., digital, social media, web, mobile) to ensure a seamless and consistent experience. Integrate email marketing strategies with other channels to enhance the overall customer journey and brand presence.
  • Campaign Management: Oversee the end-to-end execution of email campaigns, including content creation, design, testing, scheduling, and performance analysis. Ensure campaigns are compliant with industry regulations and delivered efficiently.
  • Team Leadership: Lead and mentor a team of email marketing professionals. Provide guidance, support, and development opportunities to foster a high-performing and engaged team.
  • Data Analysis & Reporting: Partner with insights team to analyze email performance metrics such as open rates, click-through rates, and conversion rates. Use these insights to optimize campaigns and inform broader digital experience strategies.
  • Technology & Tools: Manage and leverage email marketing platforms and tools, data and connections to enhance functionality and improve campaign effectiveness. Ensure integration with other marketing systems for a comprehensive view of customer interactions.
  • Collaboration: Build and maintain strong relationships with the Marketing leadership team and other key stakeholders. Collaborate with cross-functional teams, including content, design, analytics, and customer experience, to ensure cohesive messaging and strategies.
  • Compliance & Best Practices: Ensure all email marketing activities adhere to relevant regulations, including healthcare-specific compliance requirements (e.g., HIPAA) and data privacy laws (e.g., GDPR, CAN-SPAM).


Why You?

Basic Qualifications:
  • Bachelor's degree and 7+ years of experience in email marketing, with 3+ years in a leadership role. Experience managing complex email campaigns within a regulated industry, such as pharmaceuticals or healthcare.
  • Experience with email marketing platforms and tools, email marketing best practices, including segmentation, A/B testing, and automation. Experience integrating email marketing with other digital channels.


Preferred Qualifications:
  • An advanced degree or certification in digital marketing is a plus.
  • Exceptional analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Demonstrated ability to lead and motivate a team, manage multiple projects simultaneously, and drive operational efficiency. Experience in change management and process improvement.
  • Strong verbal and written communication skills, with the ability to present ideas and strategies clearly to various stakeholders.


#LI-GSK

#GSKTech1

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.

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