Marketing Lead

2 weeks ago


Philadelphia, Pennsylvania, United States Risr Full time

Position: Head of Marketing

Location: Metro-Philadelphia area

Type: Full-time

Compensation:
$70,000 - $90,000 annually plus equity.

About Us:


RISR is an innovative provider of business insights and valuation software, catering to advisors within the financial services sector.

Our mission is to empower advisors to offer actionable insights and guidance to small-to-medium-sized business owners, facilitating informed decision-making and strategic development.

We seek a dynamic Marketing Director prepared to influence the trajectory of our SaaS product in the financial advisory landscape.


Role Overview:

The Head of Marketing at RISR will spearhead our marketing initiatives, balancing practical tasks with strategic oversight.

This position is well-suited for an individual who flourishes in startup settings—someone equally adept at creating engaging content and managing social media strategies as they are at analyzing market dynamics and establishing long-term marketing objectives.

While there is currently no team to oversee, the right candidate will be a proactive self-starter, ready to take on various challenges to achieve success.


Key Responsibilities:

  • Strategy Development: Formulate and implement a comprehensive marketing strategy that effectively conveys RISR's value proposition to our target market.
  • Content Creation: Produce compelling content, including blog articles, case studies, whitepapers, and videos, showcasing the advantages of RISR for advisors.
  • Social Media Management:

Digital Marketing:
Cultivate and enhance our presence on pertinent social media platforms; design and execute digital advertising campaigns.

  • Lead Generation: Create and execute campaigns that attract and nurture leads throughout the sales process.
  • Market Research: Conduct continuous market analysis to remain ahead of industry trends and adjust marketing strategies as needed.
  • Analytics & Reporting: Track and evaluate marketing performance, utilizing insights to inform decisions and maximize ROI.
  • Adaptability: Demonstrate a willingness to engage in a diverse range of tasks, showcasing flexibility and a problem-solving mindset.
  • Future Team Development: While initially working independently, lay the foundation for future marketing team expansion and leadership.

Requirements:

- 2-5 years of marketing experience, ideally in the B2B SaaS or technology sector.

  • Proven success in developing and executing effective marketing campaigns.
  • Outstanding content creation and storytelling skills.
  • Proficient in social media management, digital advertising, and analytics.
  • Strong analytical abilities, with a talent for recognizing trends and insights from data.
  • Excellent communication skills, both written and verbal.
  • Capability to work independently in a fast-paced startup environment.
  • Bachelor's degree in Marketing, Business, or a related field.

How to Apply:

Interested candidates should submit their resume, a cover letter detailing their interest in RISR and how their experience aligns with this role, along with any relevant work samples or case studies.

RISR is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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