Senior Director US Marketing, Zoster

2 months ago

Philadelphia, Pennsylvania, United States GlaxoSmithKline Full time
Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham
Posted Date: Jul

We need fresh thinking to get ahead of disease as our patients deserve bold, ambitious ideas.

The US Vaccines team is seeking a Senior Director US Marketing, Zoster. The successful candidate will have a proven record of US marketing strategy development and execution, people leadership and commercial goal attainment. This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can lead the way

This role will be the US marketing lead for GSK's shingles vaccine, reporting to the VP of Marketing for US Vaccines. This person will play a critical role in driving continued growth for the brand and growth in the immunization rate for shingles in the US.

You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition.

Key Responsibilities :

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
  • Partnering with global commercial teams
  • Overseeing creation and implementation of the strategic and operating plans
  • Managing product lifecycle
  • Managing short- and long-range forecasts
  • P&L ownership
  • Ensuring reliable supply
  • Setting direction and ensuring strategic alignment across functional stakeholder groups
  • Defining metrics and assessing brand performance
  • Achieving annual brand and sales targets
  • Leading/developing a high performing team of marketing directors / managers / associates
  • Maintaining detailed understanding of disease and competitive marketplace
  • Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
  • Fostering an environment of innovation, inclusion, challenge, trust and development


Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:
  • Bachelor's degree
  • 8+ years commercial experience including sales or marketing (with minimum of 4 years in marketing) with experience in:
    • Brand lifecycle management
    • Senior leader engagement
    • Matrix team leadership
    • Category / disease and product strategy development
    • Customer insight, messaging, campaign, creative development
    • Agency management
    • Budget management; P&L ownership
  • Experience in US healthcare brand marketing
  • Experience in direct people management


Preferred Qualifications:

If you have the following characteristics, it would be a plus:
  • 6+ years of marketing experience
  • Vaccines experience strongly preferred
  • Demonstrates an understanding of channels, pricing, and market access strategies
  • Drives market and brand opportunity analysis and develops actionable brand insights
  • Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
  • Demonstrates sense of ownership for the shared success of the team and asset
  • Thrives in a fast-paced, dynamic, competitive environment and drives culture of trust, respect, transparency, and accountability
  • Competitive mindset; feels driven to conquer uncharted territory and passionate for creating impact on Public health


Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.

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