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Marketing Leader

2 months ago

Philadelphia, Pennsylvania, United States Risr Full time

Position: Head of Marketing

Location: Remote

Type: Full-time

Compensation:
$70,000 - $90,000 annually plus equity.

About Us:


RISR is an innovative software firm specializing in business insights and valuation solutions for financial services professionals.

Our mission is to equip advisors with the tools necessary to provide actionable insights and guidance to small-to-medium-sized enterprises, facilitating informed decision-making and fostering strategic growth.

We seek a dynamic Marketing Director who is eager to influence the trajectory of our SaaS offerings within the financial advisory sector.


Role Overview:

The Head of Marketing at RISR will spearhead our marketing initiatives, balancing practical execution with strategic oversight.

This position is tailored for individuals who excel in startup atmospheres—those who can create compelling narratives and manage social media outreach while also analyzing market dynamics and establishing long-term marketing objectives.

With no current team to oversee but opportunities for leadership as we expand, the ideal candidate will be a proactive self-starter, ready to take on diverse challenges to achieve success.


Key Responsibilities:

  • Strategy Development: Formulate and implement a comprehensive marketing strategy that effectively conveys RISR's value proposition to our target market.
  • Content Creation: Produce engaging materials, including blog articles, case studies, whitepapers, and videos, showcasing the advantages of RISR for advisors.
  • Social Media Management:

Digital Marketing:
Cultivate and enhance our presence on pertinent social media channels; plan and execute digital advertising campaigns.

  • Lead Generation: Create and execute campaigns that attract and nurture leads throughout the sales process.
  • Market Research: Perform continuous market analysis to remain ahead of industry trends and adapt marketing strategies accordingly.
  • Analytics & Reporting: Track and evaluate marketing performance, utilizing insights to inform decisions and maximize ROI.
  • Adaptability: Willingness to engage in a broad spectrum of tasks, demonstrating flexibility and a problem-solving mindset.
  • Future Team Development: While initially working independently, lay the foundation for future marketing team expansion and leadership.

Requirements:

- 2-5 years of marketing experience, ideally in the B2B SaaS or technology sector.

  • Proven history of developing and executing successful marketing initiatives.
  • Outstanding content creation and storytelling skills.
  • Proficient in social media management, digital advertising, and performance analytics.
  • Strong analytical abilities, with a talent for identifying trends and insights from data.
  • Excellent communication skills, both written and verbal.
  • Capability to work independently in a fast-paced startup environment.
  • Bachelor's degree in Marketing, Business, or a related discipline.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their interest in RISR and how their experience aligns with this role, along with any relevant work samples or case studies.

RISR is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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