![The Colibri Group](https://media.trabajo.org/img/noimg.jpg)
Product Marketing Manager
2 months ago
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company's
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned
professionals. To learn more, please visit:
Colibri Group is building the future of professional education. Today, millions of licensed professionals start and advance their careers through the company's online and in-person learning solutions for licensing, continuing education, test preparation and professional development. Headquartered in St. Louis, Missouri, Colibri Group provides a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, among other professions. Visit for more information.
Position Overview:
The Product Marketing Manager will develop and drive effective marketing strategies for a brand and/or set of products. They'll work collaboratively with shared service resources, Product, and Sales to launch unique and differentiated marketing campaigns that drive B2C and B2B revenue. This role sits in the Financial Services ecosystem at Colibri. The Financial Services ecosystem primarily serves the securities, banking, wealth management, mortgage and insurance sectors with professional education products. This role will drive the strategy, analysis, and execution for marketing growth, reporting to the Director of Marketing. The Product Marketing Manager will improve target market definition, messaging framework, tailor value narratives to customer personas, as well as develop and execute integrated go-to-market strategies that support revenue growth through customer acquisition, engagement, and returning customers.
What You'll Do
- Own the development and implementation of integrated marketing strategy for a brand and/or product set, with execution met on time, on budget, and of high quality.
- Build deep and ongoing understanding of the professions, target audiences, competitors, industry trends and applies that knowledge to a comprehensive marketing strategy.
- Based on customer data, develops personas, messaging and positioning for the brand/products.
- Build strong relationships and collaborate with cross-functional teams, including Product, Sales, and Marketing, to build internal alignment, execute strategies, gain learnings and optimize.
- Work with Product, Sales, and Ecosystem Leadership to have a clear understanding of the product roadmap to plan the corresponding launch levels and establish business priorities.
- Forecast, measure, analyze and report on the impact of marketing activities and make data-driven recommendations to optimize to ensure revenue goals are met.
- Work with the web optimization team to ensure inbound traffic can be converted into known leads through a best-in-class Web experience.
- Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing.
- Develop and execute lead acquisition strategies to grow prospect and customer database.
- Translate high-level business goals into a marketing strategy with clear measurable objectives (KPIs) using a mix of marketing channels for B2C and B2B routes to market.
- For B2B, optimize and maintain existing collateral, and identifies new content requirements including sales collateral, slide ware, case studies, testimonials to ensure differentiation.
- Establish on-going cadence with team stakeholders to ensure inclusion and feedback.
- Identify opportunities for cross-marketing and selling across other Colibri eco-system product offerings and audiences.
- Complete other duties and special projects as assigned.
What You'll Need to Succeed
- Proven track record of building multi-channel marketing plans.
- Demonstrated ability and desire to work effectively with deadlines and successfully handle multiple projects simultaneously.
- Tech savvy command of business software (Microsoft Office suite, Adobe, Monday, PowerBI), Cloud-based software (Google Analytics, ClickUp, etc.)
- Experience working with marketing automation platforms such as Eloqua, Hubspot and Salesforce
- Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
- Highly adept at extracting insights from data and leading others in data-driven decision-making; demonstrable experience presenting recommendations in a clear and concise way that effectively "tells a story" with data.
- Experience with digital media, including SEM, display, social, email and affiliate channels, and also print direct marketing.
- Bachelor's degree in Marketing or a related field is required; applicable experience may be considered in lieu of a degree.
- Minimum 3 years demonstrated experience in multi-channel marketing; experience can include a mix of B2C marketing, product marketing, digital marketing, effective MQL production in the B2B marketing or channel marketing.
- Experience managing a budget with high attention to detail.
- Experience in SalesForce is preferred.
- Strong professional writing skills, with an emphasis on persuasive copy.
- High degree of knowledge of paid media, SEO, content marketing.
- Ability to influence others and enlist their help on a variety of ever-changing priorities.
- Exceptional analytical, collaboration, and communication skills (written and verbal).
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
-
Product Marketing Manager
3 weeks ago
Remote, Oregon, United States Bose Professional Full timeCompany Overview: Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Product Marketing Manager to join us on our...
-
Product Marketing Manager
2 months ago
Remote, Oregon, United States NuHarbor Security Full timeThe CompanyEvery day, NuHarbor Security improves the cybersecurity of our clients by making it stronger and easier to understand. Our comprehensive suite of security services, from strategic advising to 24-hour monitoring and management, provide an organizational view of security that is focused on results and recommendations that are valuable for both...
-
Product Marketing Manager
2 months ago
Remote, Oregon, United States brightwheel Full timeOur Mission and OpportunityEarly education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel's vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the...
-
Product Marketing Manager
2 months ago
Remote, Oregon, United States Pipe Full timeThe RoleWe're seeking a Product Marketing Manager to join our fully remote team. This role involves supporting our product marketing strategy to drive awareness, adoption, and engagement with Pipe's innovative financing solutions. You will work directly under the Head of Marketing and closely with the Product and Sales teams to craft and execute marketing...
-
Product Marketing Manager
3 weeks ago
Remote, Oregon, United States StockX Full timeHelp empower our global customers to connect to culture through their passions.About the teamAt StockX, our mission is to be the leading global marketplace for trading and consuming goods of the current culture. The Customer Experience and Insights (CXI) team is at the center of this mission and we aim to foster a culture of data-driven customer centricity...
-
Product Marketing Manager
1 month ago
Remote, Oregon, United States Cortex Sustainability Intelligence Full timeProduct Marketing ManagerWe are an early stage climate tech startup with a need for a stellar experienced marketer to take it to the next level of growth. You will be instrumental in charting our path forward as we grow from early product market fit to established leader in the space. With a ten year track record serving the largest class A office owners in...
-
Product Marketing Manager
3 weeks ago
Remote, Oregon, United States Second Front Systems Full timeABOUT THE ROLE Second Front Systems, a fast-growing and innovative company at the crossroads of technology and national security, is seeking a passionate and talented Product Marketing Manager to join our dynamic team. As a core member of the marketing team, you'll play a pivotal role in shaping the narrative and driving the success of our product...
-
Product Marketing Manager
1 month ago
Remote, Oregon, United States ShipHero Full timeAt ShipHero we make it easy to manage eCommerce logistics in more ways than one. Our proprietary Warehouse Management Software (WMS) allows our customers to run an efficient warehouse and fulfill customer orders quickly and accurately. Our fulfillment division operates our own warehouses providing fulfillment services for brands across the US and Canada.We...
-
Product Marketing Manager
2 months ago
Remote, Oregon, United States Blue Cat Full timeBlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS. We harness the power of DNS to provide secure, centralized network infrastructure to some of the world's biggest brands so that employees can access the computing resources they need, when they need it. At BlueCat, we take immense...
-
Product Marketing Manager
2 months ago
Remote, Oregon, United States Smartcat Full timeAbout SmartcatSmartcat was founded in 2016 to help global enterprises create and manage their multilingual content. Today, Smartcat is the essential language AI platform for the global enterprise. Our client-tailored language AI turns content in any format into any language, from documents to videos to complex websites and software, making global operations...
-
Sr. Manager, Product Marketing
2 months ago
Remote, Oregon, United States FLASH Full timeAt Flash, we are revolutionizing the way people move and park in urban environments. As the leader in cloud-based parking technology, Flash provides innovative and scalable solutions that empower businesses and cities to enhance mobility, reduce congestion, and improve the overall parking experience. Our comprehensive platform integrates hardware, software,...
-
Sr. Manager, Product Marketing
4 weeks ago
Remote, Oregon, United States FLASH Full timeAt Flash, we are revolutionizing urban mobility and parking. As the leader in cloud-based parking technology, we provide innovative, scalable solutions that enhance mobility, reduce congestion, and improve the overall parking experience. Our comprehensive platform integrates hardware, software, and mobile applications to deliver seamless and efficient...
-
Lead Product Marketing Manager
3 weeks ago
Remote, Oregon, United States Fusion Risk Management Full timeThe RoleOur Product Marketing team's mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify...
-
Product Marketing Manager, Ecosystem
1 month ago
Remote, Oregon, United States Stripe Full timeWho we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of...
-
Technical Product Marketing Manager
2 months ago
Remote, Oregon, United States Comet Full timeJoin us to advance data science and machine learning.Comet is accelerating the machine learning development process for data science and ML teams. From the individual data scientist tracking training runs to the enterprise team moving hundreds of models into production, Comet is the platform used by some of the most innovative builders in the industry. We...
-
Senior Product Marketing Manager
2 months ago
Remote, Oregon, United States DataCamp Full timeAbout DataCampAt DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a...
-
Product Marketing Manager, Enterprise
2 months ago
Remote, Oregon, United States Recharge Full timeWho we areIn a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is...
-
Product Marketing
4 weeks ago
Remote, Oregon, United States SchooLinks Full timeDescriptionAt SchooLinks we have an extremely robust product that is a game changer for school districts around the country. We're looking for someone to join our team to help articulate benefits and our value across the market.You will work closely with the Sales, Customer Success, Product Engineering and Marketing functions across...
-
Senior Product Marketing Manager
2 months ago
Remote, Oregon, United States Consensus Full timeAbout Us: Consensus is a top place to work due to the incredible culture our employees have created. We strive to provide an opportunity to work with a great team with a compelling product with the objective that adding value in your work life fuels the rest of your life. We know that a winning company is built on the efforts of its people, and that's an...
-
Senior Product Marketing Manager, Data
2 months ago
Remote, Oregon, United States AcuityMD Full timeSenior Product Marketing Manager, DataAcuityMD is a technology company that connects software and data to help MedTech companies of all sizes transform how they bring their products to market. Each year, the FDA approves ~6,000 new medical devices. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices...