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Product Marketing Manager
3 months ago
At ShipHero we make it easy to manage eCommerce logistics in more ways than one. Our proprietary Warehouse Management Software (WMS) allows our customers to run an efficient warehouse and fulfill customer orders quickly and accurately. Our fulfillment division operates our own warehouses providing fulfillment services for brands across the US and Canada.
We want to put this great technology in the hands of more brands, retailers, and 3PLs to help them grow. As our growth continues, we are looking for a Product Marketing Manager to help us achieve our goals in 2024 and beyond.
This hands-on role is responsible for developing impactful messaging, establishing differentiation against our competitors, and creating compelling stories about how our platform delivers results and content that supports our go-to-market.
This individual will work cross-functionally with product, marketing, sales, and creative teams to orchestrate high-impact product launches, obtain in-depth customer and competitive insights, develop personas and use cases, and create messaging and collateral. This role is ideal for a self-starter who can work on both creative marketing initiatives and strategy to bring new products to the market. At ShipHero, we operate with high integrity, high EQ, an openness to feedback, and a willingness to learn and grow - and we will expect the same from you.
The key metrics this role impacts are:
- Win rates (competitive & overall)
- Average deal size
- Lifetime Value of customers
A typical week for this role could include:
- Building compelling messaging and positioning that speak to our relevant audiences - merchants, 3PLs, and partners
- Supporting our marketing efforts by managing end-to-end feature releases and other product launches
- Developing sales tools and collateral that facilitate the selling process
- Creating customer stories and case studies that highlight customer wins and product differentiation
- Supporting competitive analysis and collateral creation to educate the market on our unique value proposition
- Orchestrating the development of content in various forms, including video, that help ShipHero stand out in the market
Core Skills and Qualifications:
- 5+ years of experience in product marketing at a SaaS company or similar
- Creative thinker who can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution amidst multiple priorities and goals
- Organizational skills to effectively prioritize and manage multiple projects with tight deadlines
- Strong copywriting skills
- Exceptional communication skills in front of internal and external audiences
- Experience with pricing & packaging initiatives
- Experience in building, managing, and updating competitive programs, including battlecards and Win/Loss analyses
Perks:
- Company provided equipment you need to be happy at your job.
- PTO + holidays.
- Mandatory fun time. We mean it. Work-life balance in spades.
- Robust benefit offerings include Health, Dental, Vision, Life, Accident, Short Term Disability and Critical Illness (availability dependent on location)
Our Core Values:
- Do the right thing - Our employees are held to the highest standards. We act with integrity and honesty, embrace accountability, and do what's right, even when no one is watching.
- Tenacity - We take a relentless approach in our business: We show up expecting to win every day, obsess about serving our clients and employees, and are driven by results.
- Have Fun & Be Bold - We support work-life balance and have fun while being our bold and authentic selves.
- Scrappiness - We do more with less. We are scrappy, determined, resourceful, and relentless in delivering results.
ShipHero would like to thank all applicants for their interest; however, only those selected for an interview will be contacted.
Ship Hero is committed to a diverse and inclusive workplace. ShipHero is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or any other characteristic protected by law. We are committed to providing employment accommodation in accordance with the law. If you require accommodations due to a disability at any stage of our hiring process, please notify our Human Resources Team.
