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Product Marketing Manager
3 months ago
ABOUT THE ROLE
Second Front Systems, a fast-growing and innovative company at the crossroads of technology and national security, is seeking a passionate and talented Product Marketing Manager to join our dynamic team. As a core member of the marketing team, you'll play a pivotal role in shaping the narrative and driving the success of our product offerings. We're looking for a skilled communicator with a strong technical background who can bridge the gap between cutting-edge technology and real-world needs, captivating audiences in both the commercial and government sectors.
Note: This position requires U.S. citizenship due to government contract requirements.
What You'll Do
- Develop and own a comprehensive product marketing strategy, crafting compelling content (sales collateral, blogs, webinars, whitepapers, training, etc.) and product messaging across the entire customer journey for both commercial and government audiences.
- Distill the power of Second Front's products, into clear, concise messaging that resonates with technical and non-technical audiences alike.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan, including building and maintaining GTM playbooks.
- Partner closely with Product, Engineering, and Growth teams to align on product goals, market demands, and international expansion strategies.
- Serve as the primary liaison between the marketing and product teams, ensuring seamless communication and collaboration.
- Play an active role in the development of product roadmaps in conjunction with engineering and product teams, ensuring alignment with market needs and strategic objectives.
- Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap.
- Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale.
- Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts.
Requirements
- Minimum 7 years of experience in product marketing, with a proven track record of success.
- Strong technical background, ideally with experience in DevSecOps principles.
- Experience managing product lines before transitioning into a marketing role.
- Proven leadership and people management skills, with experience leading and developing a team.
- Exceptional writing and communication skills, with the ability to tailor content for diverse audiences (both technical and non-technical).
- Proven experience working closely with engineering and product teams to develop and execute product roadmaps.
- Experience in federal/public sector software, particularly within the government or defense sectors, is highly desirable.
- Ability to work effectively in cross-functional task forces to solve complex business challenges.
- Knowledge of product-led growth strategies is a plus.
- A passion for creative storytelling and the ability to translate complex concepts into engaging content.
- A self-starter with a proactive mindset who isn't afraid to take initiative and suggest improvements.
- Experience working within a fast-paced, results-oriented environment.
Success at 2F Looks Like:
Viewing obstacles as opportunities for growth
Having a bias toward action and tangible, measurable results
Striving to be both compassionate and direct with your feedback
Being team-oriented and inclusive with your actions
Perks & Benefits
This role is full-time. As a public benefit corporation, we're a team of purpose-driven trailblazers transforming the future of U.S. national security. We hire the best to do their best and, as such, we are committed to providing the perks and benefits you need to be successful—both in- and outside the workplace. We offer you:
Competitive Salary
100% Healthcare, vision and dental coverage
401(k) + 3% company contribution
Wellness perks (Fitness classes, mental health resources)
Equity incentive plan
Tech + office supplies stipend
Annual professional development stipend
Flexible paid time off + federal holidays off
Parental leave
Work from anywhere
Referral Bonus
Visit our careers page to learn more.
WHO WE ARE
At Second Front Systems (2F), we equip defense and national security professionals for long-term, continuous competition for access to emerging technologies. Founded by two former U.S. Marines with firsthand experience of the dangers outdated technology poses in combat, our team is dedicated to fast-tracking government access to disruptive, commercially-proven technology for U.S. national security missions.
Our Game Warden product, a fully managed and compliant DevSecOps platform, accelerates the process for accrediting software as a service (SaaS) applications for government use.
Learn how 2F can help you make an impact on national security missions at
ONE LAST THING...
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested—We'd love to know how you can amplify our team with your unique experience.
