Omnichannel Marketing Manager

2 months ago

Rogers, Arkansas, United States Keurig Dr Pepper Full time

Omnichannel Marketing Manager

The shopper's journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper's needs. In order to meet this changing landscape, Keurig Dr Pepper (KDP) has created a high performing team that that integrates the eCommerce skills needed to succeed in today's omnichannel retail environment with traditional shopper marketing expertise to drive conversion in an omnichannel world.

As the new KDP Manager of Omnichannel Marketing for Walmart, you will be responsible for the integration of Digital Marketing and traditional Shopper Marketing for the KDP portfolio. You will lead omnichannel conversion, supporting the national retail sales (NRS) growth targets using all path-to-purchase conversion drivers (digitally and in-store) for joint business success.

You will be an Omnichannel center of excellence for KDP's ongoing ecommerce and shopper transformation at these retailers. To achieve your objectives, you must utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve increasingly complex customer challenges. You will be able to utilize your knowledge of ecommerce, grocery pickup models and in-club shopper marketing to drive a cohesive and seamless shopping experience for shoppers. There is high degree of collaboration required for this integrated role as you will also work with other Commercial and eCommerce functions (e.g., Data Science, Digital Shelf, Media, Shopper Insights, Revenue Growth Management) as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across KDP's categories.

Responsibilities:

Be the internal and external face of KDP's Omnichannel team at some of the country's most critical and fastest growing Omnichannel retailersExpertly build and execute fully comprehensive omni marketing programs with key success objectives to both customer and KDP stakeholdersWalmart digital shelf expert that understands Walmart digital shelf processes and technologies to effectively manage/optimize the shelf to drive increased search visibility and purchase conversion.Walmart Connect expert at audience creation, analyzing program performance, and unlocking value added opportunities to drive conversion of KDP products at Walmart.Engage analytically with data (data science, digital shelf scorecards, opportunity development work) to grow our share leadership through influencing shopper behaviorsDirect the budget of onsite investment, in-store activation, and achieve the growth AOP goals alongside the account teamLead strategic Omnichannel vision and breakthrough thinking alongside the retailer on how to drive combined goals, growth and shopper conversionDrive online sales, digital marketing and in-store activation that is forward-thinking and gives KDP a competitive advantage in the marketDemonstrate strong strategic sales and negotiation skillsUtilize strong communication with all stakeholders regarding customer, channel and industry insights and competitive trendsProactively share best practices with peers and lead the broader commercial team's thinking on ecommerceDevelop collaborative partnerships with retailer Marketing and MerchandisingOperate as a member of the KDP customer-facing team, influencing with Omnichannel thinking through annual planning, investment allocation and growth targetsCollaborate with Merchandising and KDP's AOR to create unique and eye-catching in-store creative, POS and retailtainment opportunities

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