Walmart Perimeter Customer Sales Manager

2 weeks ago

Rogers, Arkansas, United States Campbell Soup Company Full time
Company Overview:

Since 1869, Campbell Soup Company has been dedicated to connecting people through the food they cherish. Our legacy is built on exceptional individuals, innovative ideas, and transformative practices that continue to inspire our future. We take pride in managing renowned brands that consumers trust, including Campbell's, Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8.

In our Snacks division, we proudly represent brands such as Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We cultivate a culture of inclusivity where individuals come first, diversity is celebrated, and our values guide us in achieving the highest performance standards. Here, you will make a meaningful impact every day as part of a dynamic, collaborative, and competitive team, supported in your pursuit of a fulfilling career with opportunities for growth, innovation, and inspiration.


Position Summary:

The Customer Sales Lead for Walmart Perimeter & eCommerce is accountable for the strategic development and execution of joint business planning across online and perimeter channels, aimed at driving volume, profitability, and market share growth for the entire Campbell's Snacks portfolio.

This role entails proactive management and oversight of Campbell's comprehensive portfolio, crafting, assessing, and refining business plans to achieve all sales targets.

Additionally, the Customer Sales Lead will establish business and sales priorities, strategies, and objectives to ensure the successful realization of Campbell's Walmart annual operating plan (AOP).

Collaboration with Campbell's Customer Team Leads and key retailer decision-makers is essential to enhance our eCommerce presence through industry insights and the cultivation of relationships with pivotal decision-makers.


Key Responsibilities:
  • Utilize the Campbell's Sales Planning & Customer Investment system to formulate optimal customer strategies that promote Campbell's portfolio.
  • Design and implement promotional strategies and tactical plans in partnership with the customer, focusing on developing and executing high ROI initiatives to expand Campbell's portfolio.
  • Continuously monitor and adjust the customer's overall business plan, including budget management, spending, and volume, to meet all sales objectives.
  • Employ shopper and category management techniques to connect consumer and shopper trends with opportunities, leveraging Shopper Insights and Category Management resources effectively.
  • Utilize customer marketing resources to create and execute collaborative marketing initiatives that align with brand and customer strategies.
  • Conduct post-event analyses to assess promotional volume, consumption, profitability, and spending outcomes against the plan, using insights to optimize future promotional endeavors.
  • Facilitate category business reviews to evaluate the state of the business, consumer trends, key business drivers, and incremental opportunities.
  • Understand and implement Campbell's brand strategies and tactics by closely collaborating with key decision-makers within the customer's organization.
  • Promote new product introductions to customers and collaborate with key personnel to secure optimal distribution.
  • Identify and communicate profitable opportunities for incremental volume growth.
  • Share insights on current trends, results, and industry-wide initiatives.

Job Complexity:

This role requires the ability to evaluate any customer's competitive landscape, behaviors, and strategies, aligning them with Campbell's strategic objectives to formulate a customer investment strategy that supports revenue, profit, and market share growth.

Developing productive relationships with key decision-makers at various levels within the customer's organization is essential.

This position necessitates cross-functional collaboration within the customer team (e.g., Finance, Category Management, Customer Marketing) and with personnel from the World Headquarters (e.g., Marketing Activation, Joint Business Planning, Brand Management), varying in intensity based on the customer's size, complexity, and strategic significance.

A strong understanding of e-commerce is crucial for identifying business trends across all customer types and leveraging digital capabilities effectively.

Accountability for performance across all categories within the Campbell portfolio in the e-commerce space is a key aspect of this role, requiring expertise in total P&L management.

Strong customer, channel, and partner prospecting abilities are essential, along with analytical skills to determine optimal activation through test-and-learn models.


Technical Skills:

Experience with Walmart and/or other eCommerce and Omni-channel retailers is preferred. Familiarity with Syndicated Data (IRI or AC Nielsen, retailer loyalty card, retailer POS) is advantageous. Proficiency in computer skills (Excel, PowerPoint, Word) and experience with internal systems for data collection and analysis are required.


Knowledge, Skills, and Abilities:
  • Demonstrated leadership capabilities with a high level of drive and energy, consistently delivering results.
  • Ability to work independently while also thriving in a team environment, showcasing strong interpersonal and customer relationship skills.
  • Exceptional organizational, analytical, and verbal & written communication skills are essential.
  • Effective communication skills to create and deliver persuasive professional presentations.
  • Able to balance and prioritize requests from multiple stakeholders.
  • Quick learner, self-directed, detail-oriented, and adaptable with an entrepreneurial mindset.
  • Ability to plan, schedule, prioritize projects, and meet deadlines.
  • Knowledge of Supply Chain operations is preferred.
  • Financial acumen and trade management experience are advantageous.
  • Category and brand knowledge is beneficial.

Education & Experience:

A Bachelor’s degree is required, along with 5-7+ years of relevant sales experience.


Compensation and Benefits:

The target base salary range for this full-time, salaried position is between $85,900 and $140,800. Individual base pay is determined by work location and additional factors such as experience, job-related skills, and relevant education or training. Total compensation may include other forms of remuneration. We offer competitive health, dental, 401k, and wellness benefits starting on the first day of employment.

Campbell Soup Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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